Chrysler Marketing Manager

For over 100 years, Chrysler has set the standard in automotive innovation. Today, we remain focused on the road ahead-driving a visionary future shaped by our legacy of excellence. Join us as we continue to redefine mobility and inspire the next generation of drivers.

Overview:
In search of a strategic marketing leader with a passion for brand growth and customer engagement. This role leads initiatives that elevate Chrysler's market presence through integrated campaigns across digital, retail, and experiential channels. Ideal candidates thrive in fast-paced environments and excel at managing complex stakeholder relationships.

Role Summary:
The Senior Marketing Manager will be responsible for developing and executing the marketing strategy from a national and local standpoint. This role will lead cross-functional collaboration, manage media and communications efforts, and identify opportunities to enhance brand visibility and commercial performance.

Key Responsibilities:

• Implement integrated marketing communication plans to ensure consistent messaging across all platforms.
• Develop and manage creative briefs for advertising, social media, campaigns, events, and product launches.
• Execute go-to-market and launch strategies for new Chrysler vehicles and initiatives.
• Coordinate with international teams to maintain brand consistency and alignment across global markets.
• Plan and oversee events, including vehicle launches, special events, and auto shows.
• Manage the naming process for new products and initiatives.
• Oversee licensing and merchandise strategies to boost brand visibility and engagement.
• Collaborate with business centers and dealerships to drive sell-in and sell-through
  efforts.
• Create and execute customer messaging strategies that complement national programs and resonate with regional audiences.
• Identify and target specific regional audiences to amplify brand messaging.
• Act as the face of the Chrysler brand for customers in the region, enhancing the customer experience.
• Provide Chrysler and competitive product information, as well as local market intelligence, to the business center and national management team.
• Adapt to a dynamic environment and handle new challenges effectively.
• Travel regularly to cover the designated geography.

Basic Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of experience in marketing, sales, or commercial strategy, preferably within premium or luxury automotive sectors
• Proven leadership experience managing cross-functional teams and complex initiatives
• Strong strategic thinking and agility in adapting to changing market conditions
• Excellent communication and stakeholder management skills, including experience working with senior leadership
• Deep understanding of digital marketing, CRM, and data-driven decision-making
• Entrepreneurial mindset with a collaborative and solution-oriented approach