Senior Analyst, Paid Media

Description

SENIOR ANALYST, PAID MEDIA

Our Garden Segment Atlanta Office is hiring a strategic, curious, and proactive Senior Analyst to join our Paid Media team. This newly created role is ideal for someone who thrives on hands-on campaign management, creative testing, and delivering impactful performance insights. This hybrid Atlanta office position will manage and optimize media campaigns across platforms like Meta, Google, and TikTok, help shape creative strategies, and play a key role in reporting and operational improvement.

KEY RESPONSIBILITIES

• Manage platforms daily, including campaign setup, configuration, budget input & pacing; leverage platform knowledge to drive campaign performance improvement through identifying optimization opportunities
• Monitor, interpret, and act on campaign KPIs with a performance-first mindset
• Maintain current expertise on evolving ad tech and platform best practices

• Collaborate with brand and creative teams to build assets and copy tailored to branding, tactic and audience for each campaign launch

• Evaluate asset performance to identify high-performing copy, surface insights, and propose new concepts that drive ongoing creative experimentation and inform future strategy; lead ad refresh cycles with testing plans rooted in marketing fundamentals; analyze results on a weekly basis and package into reports
• Create monthly presentations summarizing paid media performance and present to the marketing team, highlighting wins and opportunities for improvement

• Identify inefficiencies in paid media workflows and propose solutions; implement tools or processes to improve campaign execution, reporting, and collaboration
• Participate in cross-functional initiatives and special projects

QUALIFICATIONS

• Strong marketing instincts and the ability to spot winning creative; solid understanding of key advertising metrics and optimization tactics
• Clear communicator to simplify complexity for non-technical stakeholders; comfortable presenting and speaking in cross-functional settings
• High attention to detail, self-starter attitude, and proactive problem solver
• Fluent in use of AI LLMs and regularly leverages for efficiency, augment abilities, and quickly learns new skills with a pulse on the latest in paid media, trends, tools, and community knowledge
• Proficient in Microsoft Excel at an intermediate to advanced level
• Ability to work in a constant state of alertness and safe manner

MINIMUM EXPERIENCE & EDUCATION

• BA/BS degree in Marketing, Communications, or related field, or relevant job experience
• 2-3 years of hands-on paid media experience in-platform (Meta, Google, TikTok, etc.)

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays, and sick time
• Employee Assistance Program
• Discounts on pet supplies, cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with acash bonus
• Access to thousands of free online courses
• Access to on-demand pay
• Paid parental leave

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, Farnam, Ferry-Morse, Four Paws, Kaytee, K&H, Nylabone, and Pennington, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, and has 6,700 employees across North America and Europe. Visit www.central.com to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Mona - #LI-MJ1