Digital Experience Analyst - Test and Learn

Stellantis
parental leave, tuition reimbursement, 401(k)
United States, Michigan, Auburn Hills
Oct 03, 2025
The Digital Experience Analyst - Test and Learn role's key Responsibilities include but not limited to: Experience Optimization & A/B Testing Assist in designing and executing A/B and multivariate tests to improve user experience and conversion. Monitor test performance and help interpret results to guide optimization strategies. Collaborate with UX, media, and development teams to implement test learnings. Cross-Tier Analytics Support Help align tracking and reporting across Tier 1 and Tier 3 digital platforms. Support data consistency and integration across websites, media, and lead systems. Tagging & Data Quality Assist with analytics tagging implementation and QA to ensure accurate data collection. Monitor dashboards for anomalies and escalate issues as needed. Performance Reporting Build and maintain reports and dashboards using tools like Tableau or Power BI. Track KPIs such as website engagement, lead conversion, and campaign performance. Insights & Recommendations Analyze user behavior and funnel performance to identify friction points. Provide actionable insights to improve digital experiences and business outcomes. Basic Qualifications: Bachelor's degree in Marketing, Business, Analytics, or related field 5 years of experience in digital analytics or optimization, preferably in automotive or multi-tier environments Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems Experience supporting A/B testing or personalization initiatives Strong attention to detail, analytical thinking, and communication skills Ability to work collaboratively in a fast-paced, cross-functional environment Salaried Employee Benefits (US, Non-Represented) Health & Wellbeing Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability. Compensation, Savings, and Retirement Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing. Time Away from Work Paid time includes company holidays, vacation, and Float/Wellbeing Days. Family Benefits 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances. Professional Growth Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups. Company Car & More Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.