Mobile App Growth Marketing Specialist (Remote)

Growth Marketing Specialist (Mobile App)

Location: REMOTE, BUT MUST WORK EST HOURS

Department: Growth Acquisition

Assignment to run through March 2026, possible extension

About the Client: Our client is a global leader in online job search, connecting millions of job seekers and employers every day. Their platform helps people find meaningful work and empowers organizations to discover the right talent through job postings, resume search, and employer branding. They're passionate about making hiring simpler, faster, and more human.

About the Role: We're seeking a Growth Marketing Specialist to help drive user acquisition and engagement for their Job Search mobile app. This role sits within the Growth Acquisition team and plays a critical part in expanding the app's user base across global markets. You'll manage high-impact paid campaigns, experiment across channels, and use data-driven insights to optimize performance and scale growth. In this role, you'll join a talented, collaborative team that includes specialists in Display, App Store Advertising, and Social Campaigns, each contributing their unique expertise while sharing ownership of the app growth strategy.

What You'll Do

• Plan, launch, and optimize mobile app acquisition campaigns across multiple channels (Google Ads, Apple Search Ads, DSPs, Meta, TikTok, etc.)
• Manage large-scale budgets (typically $5M-$10M annually) to maximize efficiency and ROI
• Analyze campaign data using MMPs (AppsFlyer, Adjust, Branch) to inform optimization and reporting
• Develop A/B tests for creative, targeting, and messaging to drive continuous performance improvements
• Partner closely with the Creative Strategy team to provide insights and feedback for high-performing ad assets
• Collaborate with internal growth and analytics teams to build cohesive, cross-channel strategies
• Leverage internal robust, BI tools and SQL-like queries to uncover insights and guide data-driven decisions

What We're Looking For

• 3+ years of hands-on experience running mobile app user acquisition campaigns
• Proven success managing large monthly budgets across multiple channels
• Deep understanding of mobile measurement partners (MMPs) and attribution platforms
• Strong analytical and quantitative skills; ability to interpret data and act on insights
• Experience designing and evaluating A/B tests
• Familiarity with App Store Optimization (ASO) and user funnel metrics
• Hands on experience with SQL or internal BI tools for querying and reporting

Digital People is proud to offer major medical, dental, vision, and 401K benefits!

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