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Marketing and Sales Admin Specialist

Briggs & Stratton, LLC.
Oct 07, 2025
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As a Marketing Specialist your goal is to develop and implement marketing projects across multiple business functions for our Turf & Consumer segment with responsibilities that include co-op programs, sales support, dealer promotions and channel sell-through. You will plan, budget, coordinate and communicate dealer programs directly to dealers, as well as to internal stakeholders. You will support a team of marketers to ensure our Ferris Mowers brands are top of mind with outdoor power equipment dealers, homeowners and landscapers. #LI-MD1 #LI-Hybrid

You will do this by:

  • Managing and monitoring dealer rebates, co-op programs and promotions
  • Developing, monitoring and communicating project timelines and budgets
  • Collaborating with management to develop communication strategy and executing across an integrated marketing communications plan
  • Writing, editing, and proofing copy for marketing communications such as product packaging, printed collateral, merchandising
  • Creating marketing materials and distributing them to internal and external stakeholders

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

  • Highly organized and meticulous with details
  • Focused on dealer engagement and supporting dealers with programs and promotions that require a commitment to on-time communication
  • Able to analyze data and recommend adjustments to customer/dealer programs
  • Committed to cross-functional collaboration
  • Obsessed with hitting deadlines and timelines
  • Skilled at managing multiple projects, staying on-task and on-time
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Qualifications:

  • Bachelor's Degree in Marketing or related field
  • Minimum of three years of experience in marketing or related field
  • Able to travel domestically 15% of the time on an annual basis
  • Fluent in English and primary language used in area of responsibility and/or location
  • Experience creating, monitoring and administering co-op and/or rebate programs preferred
  • Well-developed understanding of business-to-business and business-to-consumer marketing practices, customer online experience, durable goods and retail sales channels
  • Organized with ability to handle multiple projects independently
  • Strong ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment.
  • Project management skills
  • Team-oriented

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Snapper, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

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