Digital Marketing Manager

Your Creativity. Our Platform. Unlimited Growth.

Gooten (a Taylor company) is a global leader in Print on Demand, powering brands with smart automation, seamless fulfillment, and scalable solutions. We're building the future of commerce by connecting creativity with technology-and we need talented, entrepreneurial leaders to help us get there.

If you're a self-starter who thrives at the intersection of design, marketing, and technology, we should talk. At Gooten, we believe there is always a better way, and we're passionate about creating powerful digital experiences that delight our partners and drive growth.

Your Opportunity:

We're hiring a Digital Marketing Manager to lead the planning, execution, and optimization of our digital marketing strategy. You'll be responsible for building exceptional customer journeys, driving adoption of our Print on Demand solutions, and ensuring that every digital touchpoint reflects Gooten's commitment to innovation, value, and growth.

Your Responsibilities:

• Own and elevate the end-to-end digital user experience for our Print on Demand partners, ensuring seamless, engaging, and conversion-focused journeys.
• Develop and execute digital marketing strategies across channels, including paid media, social, content, and email, to drive awareness, traffic, and growth.
• Manage website development and optimization-partnering with product and design teams to deliver a best-in-class digital experience.
• Collaborate with UI/UX teams to translate strategy into scalable design solutions.
• Leverage analytics tools to track performance (attribution, conversion, A/B testing, speed optimization) and identify opportunities for improvement.
• Partner with product development and business leaders to cross-merchandise offerings and expand customer "stickiness."
• Own marketing communications, timelines, and budgets, setting clear expectations with stakeholders and driving projects to completion.
• Champion a culture of innovation, collaboration, and inclusivity within the marketing and cross-functional teams.

What You Bring:

• Bachelor's degree in marketing, Business, or related field (MBA a plus).
• 3+ years of experience in digital marketing, brand management, or growth marketing.
• Strong background in digital strategy, personalization, and campaign activation.
• Analytical mindset with hands-on experience in conversion optimization, reporting, and digital performance tools.
• Creative thinker with the ability to influence stakeholders and tell compelling brand stories.
• Proven success working across teams to deliver high-impact results.
• Self-driven, energetic, and comfortable in a fast-paced, entrepreneurial environment.

The anticipated annual salary range for this position is $95,000-110,000. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The range listed is just one component of Taylor Corporation's total compensation and benefits package for employee.

About Taylor Corporation
One of the largest graphics communications firms in North America, Taylor's family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world's more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

The Employer retains the right to change or assign other duties to this position.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.