VP, Performance (Addressable Strategy & Platforms)

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atwww.KINESSO.com.

The Vice President, Addressable Strategy & Platforms will serve as a senior leader driving strategic excellence and in-platform execution across all addressable channels - including Search, Social, and Programmatic. This role bridges high-level strategic planning with hands-on operational leadership, ensuring flawless activation and measurable performance.

The VP will oversee addressable activation teams, ensuring alignment of audience strategy, campaign architecture, and optimization approaches. They will also own cross-functional collaboration with product, analytics, and planning teams to ensure platform innovation, automation, and data connectivity are fully leveraged to deliver superior client results.

Strategic Leadership

• Develop and oversee the roadmap for addressable excellence across Search, Social, and Programmatic channels.

• Translate client business goals into actionable addressable strategies, connecting audience insights with performance activation.

• Serve as a senior strategic partner and advisor, shaping client outcomes through holistic addressable planning and optimization.

• Collaborate with leadership to evolve departmental standards, pitch narratives, and partnership frameworks.

• Represent KINESSO's thought leadership in addressable innovation, measurement, and automation.

Activation & Platform Oversight

• Oversee day-to-day activation excellence across buying platforms (Google Ads, Meta, TikTok, LinkedIn, Amazon DSP, The Trade Desk, DV360, etc.).

• Ensure standardization of campaign setup, optimization, pacing, QA, and performance reporting.

• Troubleshoot platform and data connectivity issues, coordinating with product and engineering teams to optimize automation workflows.

• Oversee implementation of audience-based buying, custom bidding strategies, and cross-channel performance frameworks.

• Guide best practices for leveraging clean room environments, API integrations, and audience sync mechanisms.

Data, Technology & Innovation

• Champion the integration of data, audience, and technology to inform campaign strategy and decision-making.

• Maintain deep fluency in evolving media trends - including signal loss, AI optimization, privacy compliance, and retail media network expansion.

• Partner with internal technology and analytics teams to design automation, dynamic creative testing, and predictive modeling solutions.

• Oversee performance analytics and dashboard reporting through tools such as Tableau and Looker.

People Leadership

• Lead, mentor, and grow teams of addressable strategists and activation specialists across markets.

• Establish staffing models, define role clarity, and ensure efficient resource allocation across accounts.

• Serve as a senior escalation point for operational challenges and client issues.

• Foster a culture of curiosity, collaboration, and continuous improvement through training and development programs.

• 10+ years of experience leading addressable media strategy and activation across Search, Social, and Programmatic.

• Proven experience managing large, cross-channel activation teams with a focus on operational excellence and measurable outcomes.

• Advanced proficiency in major buying and measurement platforms (Google Ads, Meta, TikTok, Amazon DSP, The Trade Desk, DV360, etc.).

• Deep understanding of audience segmentation, data onboarding, clean rooms, and automation workflows.

• Strong command of AI/ML-driven optimization, bid strategies, and cross-channel measurement.

• Familiarity with API data transfer methods, SFTP, and visualization tools such as Tableau and Looker.

• Experience with SQL, Python, or equivalent languages for performance data exploration is preferred.

• Exceptional communication and presentation skills; able to translate complex technical ideas into simple, actionable strategies.

• Strong leadership acumen and ability to navigate across planning, product, and analytics teams.

• Experience driving innovation and platform partnerships in an addressable ecosystem.

• Track record of successful client engagement and growth within performance marketing environments.

• Collaborative and entrepreneurial mindset with a focus on accountability and excellence.

• Ability to guide large-scale transformation initiatives across activation teams and regions.

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.