Data Analyst

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

University Communications elevates UNCG's reputation, advances institutional strategy, and fosters community pride through integrated communications and marketing initiatives aligned with its public mission as a student-centered research university. The department develops and executes strategic marketing and communications programs that enhance visibility, engage key audiences, and convey the University's distinctive value. Working collaboratively across schools, colleges, and administrative units, University Communications manages advertising, analytics, branding, sponsorships, social media, digital engagement, and market research to drive enrollment, build awareness, and strengthen relationships with stakeholders.

The data analyst supports University Communications by managing a high-quality, strategically aligned, and timely data measurement and reporting program. This role manages the collection, integration, and analysis of data across multiple websites, digital channels, and platforms to inform communications strategy and decision-making. The role is responsible for delivering actionable insights, developing reports, and facilitating search engine optimization ( SEO) strategies to drive the visibility, engagement, and effectiveness of UNCG communications initiatives.