Senior Director, Consumer Engagement Marketing

San Mateo, CA (hybrid) Remote considered*

The Sr. Director, Consumer Engagement, is a key strategic role at Sony Interactive Entertainment (SIE), responsible for working across the PlayStation portfolio to deliver player engagement and revenue by leading and transforming the integrated lifecycle & content marketing team that is directly responsible for content creation, channel management and contact strategy across PlayStation's owned channels (Web, Email, Mobile, and on-console).

This collaborative and inspiring leader will be a key partner to PlayStation's product marketing, vertical marketing, and product teams, and work closely with SIE's e-commerce marketing team to deliver D2C business outcomes. Reporting to the global Vice President of Growth, Media, and Omnichannel Marketing, this individual will be responsible for a constantly evolving team in various global offices across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.

RESPONSIBILITIES

Lifecycle Marketing & Consumer Engagement Marketing (Global Strategy, Planning & Delivery)

• Lead global lifecycle and content marketing strategy across brands and services, in partnership with business & marketing verticals and regional teams.
• Drive unified, customer-centric content programs across owned channels that support engagement, monetization, retention, player success & online safety goals.
• Scale new initiatives and optimize program portfolio to improve campaign performance and maximize ROI.
• Maintain deep knowledge of CRM and customer engagement landscape and evolutions, seek and understand emerging trends, provide ongoing education to the marketing organization.

Content Marketing, Editorial, SEO & Generative Search Optimization

• Lead and develop a team of editors, web producers, and content marketers in delivering high-impact content aligned with brand, player, and business priorities.
• Set and manage organic growth goals, leveraging SEO and generative search strategies to drive revenue and engagement.
• Oversee content programs supporting PlayStation products, services, and third-party software.

Leadership & Operational Excellence

*Establish best practices and operational models through a Center of Excellencefor lifecycle marketing, PlayStation.com editorial content, and platform engagement.

• Build and scale global planning, execution, and measurement frameworks to support business-wide marketing operations.
• Foster a test-and-learn culture and partner with analytics teams to deliver insights and demonstrate impact.
• Collaborate with Product Marketing, Engineering, and cross-functional content teams to ensure marketing requirements shape platform & marketing technology roadmap; lead effort to ensure business and operational needs are translated to requirements.

Organizational Influence & Talent Development

• Inspire and lead the Customer Engagement team, focusing on team transformation, cohesion, career development, and executional excellence.
• Contribute to the broader Growth and Omnichannel Marketing leadership team, driving SIE's growth marketing transformation and supporting a culture of innovation, accountability, and cross-functional success.
• Influence enterprise-wide content planning by partnering with internal stakeholders across PR Comms, Store, and Customer Support editorial functions.

Qualifications

• Bachelor degree in Marketing, Communications/ Advertising / Media Studies, or equivalent experience.
• Minimum 18+ years' experience in D2C marketing, customer lifecycle management, engagement marketing.
• Proven experience in leading large-scale functional transformations (with CRM and/or content operations focus) and building organization-wide programs with global impact, and theability to work empathetically across regions
• Video Game and/or other entertainment marketing experience preferred, but not necessary.
• 10+ years of management experience and demonstrated team leadership; strong analytical and budgeting capabilities.
• Insights-led expert on all aspects of the owned channel space & CRM landscape (web, email, social, SMS, on-platform messaging, etc.), with ability to think creatively and strategically.
• Clear perspective on omnichannel measurement.
• Thorough understanding of traditional SEO and the role of content marketing plays in organic discovery, as well as an informed opinion on the impact of AI-powered search engines, LLMs, and agentic systems.
• Ability to prioritize and juggle multiple projects in a dynamic, deadline driven environment.
• Advanced communication and negotiation skills.
• Excellent interpersonal skills with the expertise and professionalism that will earn respect and trust with internal team members and external vendors.
• Inspiring leader that has the proven ability to lead and develop a globally distributed team.

*PlayStation offers a global hybrid office/remote working model - Flex Modes - which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise.