Digital Marketing Specialist

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

This position will be based in our 605 3rd AV New York office.

This role combines technical expertise in email marketing with analytical skills to optimize campaign performance and drive conversions. It also requires project management to make sure digital campaigns are executed in line with SLAs and that cross-functional coordination supports successful campaign deliver.

Key Responsibilities

Email Marketing Strategy & Execution

• Design comprehensive email marketing campaigns adhering to best practices
• Optimize email content, CTAs, formatting, and pre-headers to maximize engagement
• Determine optimal send times based on audience behavior and data analysis
• Manage and maintain the email marketing calendar
• Monitor email frequency to prevent subscriber fatigue
• Execute email campaign activation and ensure timely delivery
• Act as a consultative partner to stakeholders - proactively advise, guide, and communicate email marketing best practices, share what "good" looks like, and make recommendations informed by data insights and campaign learnings

• Liaise with the Marketing Automation and Segmentation teams and provide support with QA as necessary

Performance Monitoring & Optimization

• Monitor email delivery metrics and troubleshoot delivery issues
• Develop and monitor A/B testing strategies to improve campaign performance
• Track and analyze email conversion rates
• Generate comprehensive campaign reports with actionable insights
• Monitor and maintain Email Campaign SLAs
• Optimize campaigns based on performance data
• Leverage data to drive decision-making and continuously refine email marketing strategy and execution

Digital Marketing Integration

• Coordinate with paid media, SEO, and CX teams for integrated campaign activation
• Leverage analytics to inform cross-channel marketing decisions
• Implement process improvements to enhance marketing effectiveness
• Coordinate between the Brand and Digital Marketing teams to ensure consistent delivery of priorities
• Act as the central point for compiling wash-up documents (e.g. post-show reports)
• Coordinate projects that cross multiple digital disciplines, providing regular updates on progress, blockers and outcomes
• Develop and in-depth understanding of the Brand(s) you are supporting - including their Marketing Strategy and tactical plans - and share this knowledge across the wider Digital Marketing team
• Provide cover for other members of the Digital Marketing team during periods of holiday, illness, or other absence, ensuring continuity of key campaign activity
  
  

What Success Looks Like

• Improved email engagement metrics (open rates, click-through rates)
• Increased conversion rates from email campaigns
• Streamlined email marketing processes
• Effective cross-channel campaign integration
• Consistent adherence to SLAs
• Data-driven optimization of email marketing strategies
• Enhanced stakeholder confidence through consultative engagement and evidence-based recommendations

Strong collaboration and alignment between the Brand and Digital Marketing teams.

Required Skills & Experience

• 3+ years of experience in executing email marketing
• Strong understanding of email marketing platforms and tools
• Experience with email A/B testing methodologies
• Proficiency in analyzing marketing metrics and KPIs
• Knowledge of email deliverability best practices
• Experience with marketing automation platforms
• Strong analytical and problem-solving skills
• Excellent project management abilities
  
  

Technical Skills

• Email Marketing Platforms (e.g., Marketo, Eloqua)
• Experience using email tools such as Email on Acid, FreshAddress and Inbox Monster
• Analytics Tools (e.g., Google Analytics)
• CRM systems (eg Salesforce)
  
  

Desired Qualities

• Detail-oriented with strong organizational skills
• Data-driven decision maker
• Excellent communication skills
• Process-oriented mindset
• Ability to work independently and as part of a team
• Proactive problem-solver
• Consultative mindset with the ability to influence and educate stakeholders on email marketing excellence and best practice

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Benefits include:

* Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

* Broader impact: take up to four days per year to volunteer, with charity match funding available too

* Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves

* Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

* Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

* Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more * Recognition for great work, with global awards and kudos programs

* As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.