Brand Manager (Lindor)

At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

Position Purpose:

The Brand Manager will take responsibility for leading more Lindor formats. The position will be primarily responsible for leading and developing brand-building strategies and plans for formats and reviewing Price/Pack Architecture. Additionally, the position will leading renovation of our key portfolio, executing projects and initiatives that support both the short and long-term marketing strategy. The Brand Manager is responsible for leading cross-functional teams (locally and internationally) to build and execute product innovation and renovation, and brand initiatives to grow brand relevance, drive profitable market share growth, and build brand equity. This person will take lead in managing vendor and agency partners and all aspects of their projects.

This is a hybrid role in strong collaboration with the cross functional team based in Stratham, NH. Three days per week are required in our Stratham, NH corporate office / or Boston, MA.

Marketing Strategy

• Develop, present, and execute consumer-relevant, annual marketing plans for LINDOR formats with clear measures for success that contribute to sales, profit and brand health objectives.
• Lead core cross-functional team focused on optimizing the price/pack architecture and competitiveness of our key portfolio.
• Develop and oversee new product development for LINDOR formats.
• Develop and execute full 360-degree marketing campaigns across digital, social, media, shopper, and in-store touchpoints.
• Leverage working knowledge of consumer, category and brand and continually identify, develop, and execute business-building initiatives which deliver against the global brand strategy, and the company's business and marketing objectives.

Research & Analytics

• Lead or conduct routine analysis of the brand, key initiative, competition, category, customer and consumer. Synthesize key findings and indications which enhance brand and company performance.
• Lead and assist with insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve the brand's recipe development, promotional acceptance and communication evolution, among others.
• Thoroughly understand internal brand metrics, such as sales and profit, and actively contribute to sales projections and financial planning to drive the brand.

Brand/Customer Support

• Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations.
• Communicate regularly with the Sales Strategy Team and Directors, Field Sales Force, and Customer Marketing to ensure that marketing programs are properly implemented.
• Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting the needs of the customer and marketplace.
• Attend sales calls and actively participate in selling at the customer level

Qualifications & Requirements:

Skills & Knowledge:

• Marketing experience within a FMCPG
• Experience in new product development
• Previous experience with full P&L responsibility, a plus
• Experience working in an international corporate environment, a plus
• Research experience - consumer panels & Qualitative / Quantitative research methods

Education:

• Bachelor's degree required
• MBA preferred

Other Requirements:

• Ability to travel up to 10%