Manager, Global Brand Marketing, Licensed Categories

Tapestry, Inc.
medical insurance, dental insurance, vision insurance, tuition assistance
United States, New York, New York
516 West 34th Street (Show on map)
Nov 10, 2025
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Primary Purpose: Support the Global Brand Marketing team onthedevelopment and global rollout of seasonalLicensing campaignsacross all licensed categories. The position reports to theSr. Manager ofGlobalBrandMarketing and willoptimizethe execution oflicensingmarketinginitiativesglobally. They will act as a key contact person for internal andexternal licensingpartners onbrandstrategy andcommunication of ongoingseasonalcampaignsand key initiatives. The successful individual willleveragetheirproficiencyin Global Marketingto... Developglobal campaigns forour fragrancecategoryto drive impact and accelerate growth. Rely on category and consumer insights toensurerelevancy towards our target consumer in priority markets. Support with desktop research and partner withstrategic brandpartnersand/orinternalConsumer Insights team on third-party research Support campaignleadon development of global brief inclusive ofconsumerinsights, talent, creative considerations, media considerations, etc. Develop discussion guides andappropriate stimuliforpre-testing our fragrancecampaign assets.Work with testing partners to synthesizeresultsthatguide campaign developmentand share updates with agency, internal teams, &licensee partners. Work to collectcreative marketingfeedbackfrom key stakeholdersand guidance on asset development ensuring consumer insights, pre-testing results and best practices are considered Partner withthe internalmedia team to understand platform best practices and performance. Both review and advise on media planflighting,ensuring they follow our media principlesand aid brandgoals Supportlicenseesonseasonal campaigns and local initiativeswithproduct focusedcontentacross all licensed categories (fragrance, eyewear, watches, jewelry/accessories) Support external communication with licensee account partners and serve as a liaison for their content needsand marketing opportunities Assistin development of shotlist and supportive seasonal content across the full year Maintain communication with Coach global markets on available licensingcontent, ensuring integration into seasonal media planning and reporting Partner with Licensing Merchandising team to collect and managelicensingsamples amongst influencer andseeding initiatives Support amplification and media plans,ensuring they follow our media principles and aid brand goals Connect the dots between licensing and brand momentsthrough creative strategy,media principals, and talent deliverables Be proactive inidentifyingbrand opportunities where ourlicensingcategories can intersectfor closer alignmentandgreater visibilitywithinthe brand. Work closely with the Talent team to maximize talent deliverables across their respective categoriesand other potential brand moments. The accomplished individual willpossess... Minimum 4 years professional experience in marketing with a fashion and/or beauty background Ability to build effective partnerships and interact successfully with diverse individuals at all levels and indifferent countries Ability toprioritize,multi-task projects, andanticipateissues and provideefficientsolutions Attention todetailand an eye for impactful creative Efficiency in communicating through briefs, power points, and other document tools Someone who is a self-starter and can navigate ambiguity and change Ability to make prudent decisions under pressure and prioritize workload to meet deadlines Strong organizational skills andtimelyresponder An outstanding professional will have... 5+ years professional experience in marketing with a fashion,beautyand/orlicensingbackground Adeepunderstanding ofthe competitivefragrance and/or eyewearlandscape Grounding inconsumerintent-basedcontentwithin frameworks likeSee, Think, Do Experience withmanaging and building external relationships Demonstrated sense of curiosity and interest in fashion Our Competencies for All Employees Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com Visit Coach at www.coach.com. Work Setup: #LI-Hybrid BASE PAY RANGE $90,000.00 TO $100,000.00 Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.