New

Group Product Marketing Manager

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Nov 17, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe Firefly is transforming creativity through generative AI, enabling creative professionals ("CPros") to ideate, design, and produce content in entirely new ways. As Group Manager of Product Marketing for Firefly (Inbound), you will lead a team focused on understanding the needs of Creative Professionals and shaping how Firefly delivers value across Adobe's creative ecosystem. This is a high-impact leadership role where you'll guide strategic product marketing initiatives, mentor a team of PMMs, and influence product direction and go-to-market strategies. You'll collaborate deeply with product, outbound marketing, and cross-functional teams to ensure Firefly is discoverable, adopted, and loved by creative professionals worldwide. What You'll Do Drive the strategic direction of inbound product marketing programs for Firefly tailored to creative professionals. Partner with Firefly and flagship app product teams to shape roadmap priorities based on customer insights and cross-app journey opportunities. Champion deep understanding of workflows, needs, and aspirations through research, data analysis, and direct engagement. Partner closely with outbound PMMs for Creatvie Professionals segments to co-develop marketing programs that drive awareness and adoption of Firefly. Foster a culture of innovation, customer obsession, and cross-functional collaboration. Refine Firefly's value proposition for creative professionals, ensuring it resonates across subject areas and use cases. Represent the strategic vision of Firefly for CPros to senior leadership and cross-functional partners. What You'll Bring 10+ years of experience in product marketing, product management, or strategy roles, ideally in creative software or AI technologies. 5+ years of experience managing people, including senior-level marketers. Proven ability to lead critical initiatives and mentor high-performing teams. Strong analytical and critical thinking skills; adept at using data to inform decisions. Exceptional communication and storytelling abilities, with experience influencing executive team members. Passion for creativity, design, and emerging technologies like generative AI. BS degree in Marketing, Business, or a related field-or equivalent practical experience. Why Join Us? You'll be part of a team shaping the future of creativity at Adobe-building responsibly developed AI tools that empower millions of professionals. This is a rare opportunity to lead in a fast-moving space, drive meaningful impact, and help define how the next generation of creators work. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $146,300 -- $273,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.