New 
GEO Lead
 Spectraforce Technologies | |
 United States, Georgia, Atlanta | |
 Jan 13, 2026 | |
| Job TitleGEO Lead (Generative Engine Optimization / AI SearchOptimization)________________________________________Position SummaryThe GEO Leadwill partner with the Director SEO &ASO to define and drive IHG's enterprise strategy for Generative EngineOptimization (GEO)- also known as AEO, AIO, or AI Search Optimization,ensuring our brands, destinations, and hotels are discoverable and accuratelyrepresented across emerging AI search ecosystems(e.g., Google AIOverviews & AI Mode, ChatGPT, Gemini, Claude, Perplexity, etc.).This role bridges traditional SEO with the next era of AI-drivendiscovery- shaping how IHG's content is understood, cited, and surfaced bylarge language models (LLMs) and answer engines. The GEO Lead will partnerclosely with SEO, Innovation, Engineering, Product, Content, and Analyticsteams to define the roadmap, measurement framework, and technical readiness forAI search visibility at scale.________________________________________Key ResponsibilitiesStrategy & LeadershipIn partnership with the Director, SEO & ASO, ;ead the creation and execution of IHG's GEO strategy, integrating generative search readiness into existing SEO, content, and product workflows.Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features.Define the reporting and measurement frameworkfor GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage.Partner with the Director, SEO & ASO to guide IHG's long-term vision for search discoverability in AI environments.Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally.Optimization & ExperimentationDevelop a deep understanding of LLM "levers"- the content, structure, and technical signals influencing model training, retrieval, and response ranking.Collaborate with content teams to ensure site and destination content is structured, entity-rich, and optimized for machine comprehension.Partner with technical SEO and engineering teams to strengthen structured data, API accessibility, and entity mappingto improve AI indexability.Design and run controlled experiments to evaluate how changes in content architecture, data exposure, or prompt structures affect generative visibility.Measurement & InsightsDefine and maintain new GEO KPIsin collaboration with Analytics (Adobe, Tableau, GSC, BigQuery, etc.).Build dashboards to track performance across AI search platforms (e.g., AI Overview impressions, LLM citations, brand mentions).Conduct competitive and market analyses to identify patterns in generative visibility and inform future content or technical enhancements.Technical & Product CollaborationPartner with Product and Engineering to ensure IHG's platforms (including MCP servers, APIs, and content delivery systems) are AI-crawlable and entity-aware.Support development of scalable solutions for structured data, metadata, and API-based content distribution to AI models and answer engines.Collaborate on product roadmap discussionswhere SEO and GEO capabilities intersect (e.g., content modules, structured data feeds, headless CMS integrations).Enablement & EvangelismEducate internal stakeholders on GEO trends, LLM behavior, and evolving AI search opportunities.Develop playbooks, training materials, and workflows to help regional and brand teams apply GEO best practices.________________________________________QualificationsRequired:5-8 years in SEO, digital strategy, or technical search optimization, with a focus on enterprise-scale websites.Strong understanding of LLMs, generative AI search, and how models retrieve, summarize, and rank information.Proven ability to design measurement frameworksand KPIs for emerging digital channels.Solid grounding in structured data, schema markup, entity optimization, and API integration.Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.Preferred:Familiarity with MCP (Model Context Protocol) servers, APIs, and headless CMS architectures.Experience working with enterprise analytics stacks(Adobe Analytics, Tableau, GSC, Looker, BigQuery), as well as LLM visibility tracking platforms.Prior experience in product management, experimentation, or AI-driven content systems.Hospitality or travel industry experience a plus. Enable Skills-Based Hiring No Role Location Remote | |