Content Marketing Specialist

WRITTEN CONTENT SUPPORT

• Serve as an exemplary writer who researches, plans, and produces clean, concise, and polished copy to support marketing campaigns and strategies across digital, electronic, audio, video, and print channels to drive traffic, engagement, acquisition, conversion, and retention.
• Create and maintain website content, including landing pages, product pages, blog content, and supporting copy, ensuring accuracy, relevance, SEO optimization, and alignment with brand voice and compliance standards.
• Write scripts and outlines for podcasts, videos, and other multimedia content, adapting messaging for different formats and audiences.
• Assist in responding to Google reviews and other public-facing feedback in a timely, professional, and on-brand manner, escalating issues when appropriate and supporting reputation management efforts.
• Ensure all content adheres to brand standards, maintains a consistent voice, is keyword-optimized, and personalized to targeted audiences.
• Produce content across multiple platforms and formats within specified timelines and deadlines.
• Maintain impeccable spelling, grammar, sentence structure, and written and verbal communication standards.
• Monitor content performance and measurement results, optimizing for digital performance, engagement, and conversion.
• Maintain detailed editorial, website, and social content calendars, including timelines and deadlines.
• Collaborate with member-facing staff to identify themes and topics that inform product cycle journeys and address audience needs and pain points.
• Partner with product owners and department leaders to produce effective content that meets organizational and campaign objectives.
• Manage content assets, including organization, tagging, archiving, and usage rights.

SOCIAL SUPPORT

• Create paid and organic social content (posts, videos, images, captions, and scripts) across platforms including Facebook, Instagram, LinkedIn, and others to engage audiences, build awareness, convert, and retain followers.
• Assist with basic video production support for social and digital channels, including scripting, coordination, shot planning, and post-production collaboration.
• Monitor day-to-day social media activity, engagement, comments, and messages, ensuring timely and on-brand responses.
• Support social listening and trend monitoring to inform content creation and optimization.
• Assist in management of social media promotions, giveaways, and events.

DIGITAL SUPPORT

• Monitor benchmarks to measure the impact and effectiveness of content, providing optimization recommendations to the Content Strategy Manager.
• Test, measure, and optimize digital content on an ongoing basis with the goal of increasing organic traffic, keyword rankings, backlinks, engagement, and user conversion.
• Support website maintenance, updates, and content projects as assigned, including coordination with design, development, and compliance teams.

MARKETING AND STRATEGY SUPPORT

• Stay current on emerging marketing, content, and digital trends and recommend updates to strategy and execution to remain competitive.
• Collaborate with design and marketing team members to support integrated campaigns and automated member journeys.
• Participate in campaign kickoff and brainstorming meetings, contributing content ideas, messaging angles, and creative recommendations.
• Assist in the evaluation, selection, implementation, and ongoing management of content management systems and publishing tools.
• Manage multiple projects simultaneously, meeting deadlines in a fast-paced, collaborative environment.
• Embody the Credit Union's core values of Trust, Integrity, Teamwork, and Making a Difference.
• Perform other duties as assigned.

SKILLS AND COMPETENCIES

• Excellent written and verbal communication skills across multiple formats, including web, social, audio, and video.
• Strong attention to detail with the ability to manage multiple, complex projects within tight timeframes.
• Ability to work independently and collaboratively within cross-functional teams.
• Intermediate knowledge of HTML/CSS is a plus.
• Basic knowledge of search engines, SEO best practices, and ranking factors is a plus.
• Working knowledge of research, analytics, online publishing, marketing automation, social media, and SEO.
• Understanding of consumer behavior and conversion drivers.
• Strong organizational, research, and learning skills.
• High level of creativity with the ability to adapt tone and style for different audiences and platforms.
• Ability to identify and articulate product value propositions aligned to defined personas.