Remote New

Sr. GTM Strategy Manager, TPS OnDemand Support & Scale

Adobe Inc.
United States, Illinois
Jan 21, 2026
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! About the Role At Adobe, we're shifting to an AI-first world-one where scale, speed, and consistency unlock entirely new ways to help our customers win. As Sr. GTM Strategy Manager, TPS OnDemand Support & Scale, you'll play a critical role in how we bring technical value to deals faster, earlier, and more predictably-at enterprise scale!This role sits at the intersection of strategy, execution, and seller experience. Together, we'll design and operationalize scalable engagement models that amplify Technical Pre-Sales impact, reduce friction in seller workflows, and ensure our AI-powered capabilities are easy to adopt and hard to ignore. If you love building from ambiguity and want to shape how modern GTM organizations operate, this role was built for you. What You'll Do In this role, we'll rely on you to turn strategy into reality by designing and scaling how TPS OnDemand supports the field. You'll develop a repeatable engagement model that brings together existing capabilities in a way that feels intuitive, impactful, and seller-first. You'll partner closely with Sales, Technical Pre-Sales, AI teams, and Operations to drive adoption through thoughtful enablement, clear messaging, and smart change management. Along the way, you'll identify friction in seller journeys and work with cross-functional partners to improve workflows-leveraging AI where it adds the most value.Just as importantly, you'll be a voice for the field. We'll count on you to synthesize seller feedback, influence roadmaps, and ensure readiness across teams. You'll define what success looks like, track adoption and impact, and continuously refine the model, so we're always learning and improving. Key Responsibilities Scaled Engagement Strategy: Develop and implement a repeatable engagement model bringing to bear existing TPS OnDemand capabilities. Seller Enablement & Adoption: Build and complete training, messaging, and change-management programs to drive awareness, confidence, and sustained usage. Workflow Innovation: Identify and address friction points in seller journeys, improving workflows with AI-powered support. Field Voice & Influence: Advocate for seller needs to TPS leadership, AI teams, and internal product partners, crafting roadmaps and readiness. Measurement & Impact: Define and track success metrics for adoption, usage, and business impact, continuously improving the engagement model. Who You'll Work With You'll collaborate at the core of Adobe's Enterprise GTM ecosystem, working alongside: Technical Pre-Sales leadership and global TPS teams Account Executives and Solution Consultants AI and internal product partners Sales Operations, Marketing, and Customer Success Who You Are You're energized by complexity and motivated by impact. You thrive when there's no playbook yet-and you know how to build one that scales. You're field-first in your thinking, strategic in your approach, and practical in execution. You influence through trust and collaboration, not hierarchy, and you're genuinely curious about how AI can simplify work and unlock new possibilities. What You Bring 8+ years of experience in GTM strategy, technical pre-sales, program management, or a related field Experience driving scaled enablement, adoption, or change management initiatives Comfort working with AI-powered tools, customer journey design, and orchestration concepts Strong cross-functional leadership and stakeholder management skills Familiarity with CRM platforms, content operations, and data-driven decision making Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $148,900 -- $271,500 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In New York, the pay range for this position is $187,500 - $271,500 In Illinois, the pay range for this position is $168,100 - $243,400 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice Feb 04 2026 12:00 AM If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.