Market Researcher, Mixed Methods

Design at Waymo is about the total experience-not just how the product looks, but how it works, how it feels, and how we make our new technology accessible, approachable, and useful for everyone. We design the intuitive, delightful experience for our riders, and we also build the powerful, complex tools used by our fleet operations teams and the engineers who build the Waymo Driver. We are a highly multidisciplinary team of UX Designers, User and Market Researchers, UX Engineers, Content Designers, Industrial Designers, CAD Designers, Studio Engineers, and Technical Artists. We dig deep to understand the attitudes, emotions, and behaviors of all our users. This understanding serves as the foundation for everything we create.

This role follows a hybrid work schedule and reports and you will report to the Head of Product & Customer Research.

You will:

• Lead the design, fielding, and analysis of quantitative and qualitative research, including brand tracking, audience profiling, and message/creative testing to understand brand health and market positioning
• Translate research outputs into useful insights that directly influence brand positioning, messaging, creative development, and media planning for upcoming US and International city launches (e.g. Miami, Dallas, London)
• Own day-to-day relationships with research partners and utilize internal tools to ensure high-quality data collection and rapid turnaround of a high volume of studies
• Support the team in foreshadowing upcoming market research needs and contribute to building a marketing research roadmap that balances emergent business needs with the timely execution of foundational studies
• Collaborate closely with marketing, brand, communications, business operations, product, design, and UX research teams to inform a unified view of the customer, bridging the gap between brand perception and the functional user experience

You have:

• 5+ years of experience in Market Research, Consumer Insights, or a related field within a fast-paced, high-growth environment
• Direct experience working with brand and marketing teams on brand and marketing specific research studies
• Proven track record in independently designing, executing, and managing complex, multi-market research programs (both qualitative and quantitative studies)
• Demonstrated ability to proactively drive projects to completion while maintaining tight alignment with research team members and cross functional partners
• Proven ability to synthesize research outputs into useful deliverables that provide a clear point of view, digesting raw findings into compelling narratives that inform brand and marketing strategy
• Strong communication and presentation skills, with ability to present complex findings and strategic recommendations to influence cross functional teams and senior stakeholders

We prefer:

• Experience in transportation-as-a-service, or transportation related products
• Experience running a large-scale International Brand Equity Tracking study
• Experience studying emerging technologies, autonomous vehicles, or similar products
• Experience running global or international research

Travel requirement:

• Up to 30% based on research needs