Account-Based Marketing (ABM) and Marketing Automation Specialist

ABM & Marketing Automation Specialist

Turn Strategy into Impact. Drive Growth Through Precision Marketing.

Are you passionate about creating personalized, data-driven campaigns that move the needle? As an ABM & Marketing Automation Specialist, you'll be the architect of highly targeted, multi-channel programs that accelerate pipeline and revenue growth. This role blends creativity, technology, and strategy-making you a key player in shaping how we engage enterprise accounts.

What You'll Do:

• Lead ABM Strategy: Identify and segment high-value accounts using firmographic, behavioral, and intent data. Develop tailored account plans that address unique challenges and buying dynamics.
• Deliver Personalized Experiences: Orchestrate multi-touch campaigns across email, events, digital advertising, and content syndication to guide accounts through the buying journey.
• Own Marketing Automation: Build and execute campaigns in HubSpot, applying best practices in segmentation, workflows, and lead scoring. Manage the email calendar and ensure strategic alignment across initiatives.
• Collaborate Cross-Functionally: Partner with Sales, RevOps, and Marketing teams to align on account prioritization, outreach timing, and campaign coordination.
• Measure & Optimize: Track engagement, pipeline influence, and ABM-specific metrics. Provide actionable insights and continuously refine tactics using data-driven strategies.
• Stay Ahead: Keep up with ABM best practices, marketing automation trends, and AI-driven personalization tools.

What Makes You a Great Fit:

• Bachelor's degree in marketing, Business, or related field.
• 3-5 years of dedicated ABM experience-not just exposure, but proven success running ABM programs for enterprise accounts with complex buying committees.
• Proficiency with CRM and marketing automation platforms (Microsoft Dynamics, HubSpot) and ABM tools (ZoomInfo).
• Strong project management, analytical, and communication skills.
• Knowledge of compliance standards (GDPR, CAN-SPAM) and email best practices.

Preferred Qualifications:

• Experience in professional services, learning & development, or workforce transformation.
• Familiarity with ABM measurement frameworks and attribution modeling.
• Understanding of enterprise sales cycles and strategic account management.

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