New

Sr. Program Manager, Content & Demand Generation, Semi

Tesla Motors, Inc.
64000 - 294000 USD
paid holidays, flex time, 401(k)
United States, Nevada, Sparks
Aug 28, 2026
What to Expect Tesla is accelerating the world's transition to sustainable energy, and the Tesla Semiplays a critical role in that mission.We areseekinga passionate and experiencedContentand Demand GenerationProgram Managerto leadefforts for the Tesla Semi, with a primary focus on drivingproductawareness, education, and demand for the Semi. Thisrole willown product positioning, customer education, and customer engagement,emphasizing thebenefit the EV Tesla Semi provides over and above a Diesel.You will collaborate closely with productand programmanagement,IT,engineering, sales, and regional teams to accelerate adoption and position Tesla as the leader in heavy duty trucking. To meetthegoals forthis roleyou will need to behighlymotivated with exceptional management and organizational skills.A technical background is key given how closely you will be working across a broad group of engineering teams.Additionally,quick thinking and sound judgement under pressure isrequired. Finally, we are revolutionizing the world with this product, bringing high motivation and excitement isa must. What You'll Do Develop and execute comprehensive strategies to build awareness and generate demand for the Tesla Semi Create compelling content and messaging that highlights the benefits of the Tesla EV Semi Lead product announcements,in-app experiences,campaign planning, content creation,demand gen communications,showroom retailexperiences,and sales enablement materials Drive digital campaigns, partnerships, events, and educational content Analyze performance metrics,customer feedback, and sales data toprovide insights for stakeholders,iterate onstrategiesand inform product roadmaps What You'll Bring Degree inEngineeringorTechnologyor equivalent experience Experience in product marketing, preferably in the renewable energy or automotive space Excellent communication skills with experience craftingbothtechnicaland consumermessaging Ability to be resourceful, and autonomously drive solutions in ambiguous problem spaces Exceptional analytical skills for data-driven decision-making Experience working in a fast-paced environment on several different projects Driven and willing to undertake great challenges, and to manage development & validation projects across a variety of programs and initiatives, often with conflicting or overlapping priorities Benefits Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire: Medical plans > plan options with $0 payroll deduction Family-building, fertility, adoption and surrogacy benefits Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits Company paid Basic Life, AD&D Short-term and long-term disability insurance (90 day waiting period) Employee Assistance Program Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays Back-up childcare and parenting support resources Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance Weight Loss and Tobacco Cessation Programs Tesla Babies program Commuter benefits Employee discounts and perks program Expected Compensation $64,000 - $294,000/annual salary + cash and stock awards + benefits Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.