Sr. Product Marketing Manager - Pricing and Packaging

Are you looking for a high energy, strategic, and fast-paced position as a Sr. Product Marketing Manager - Pricing and Packaging? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options - you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program - a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  
  
  
  
  • Multiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech
  • Onsite 321 Coffee Shop providing free coffee and pastries to employees
  
  
  
  

The Senior Product Marketing Manager - Pricing and Packaging is responsible for the pricing and packaging strategy for Relias products and for working cross functionally to establish pricing and disseminate to the commercial teams. They leverage external and internal research to determine product value and recommend opportunities to configure packages of products in collaboration with product marketing managers, product managers, sales, and finance.

WHAT YOU'LL DO:
* Own overall Relias B2B SaaS monetization strategy
* Monitor industry best practices and trends, and drive appropriate changes at Relias to remain competitive
* Create packaging and pricing recommendations that maximize value delivery to customer and revenue / margin to Relias
* Provide data-driven impact analysis on commercial and internal metrics
* Collaborate with internal parties and senior executives and drive decisions to maximize value capture and profitability
* Perform deep analysis using internal and external data to support pricing strategy during product discovery phase before build approval
* Partner with product marketing managers and market analysts to get necessary pricing research completed (surveys, interviews, internal data)
* Access internal commercial data from finance or systems to incorporate into recommendation and impact analysis or projections
* Provide product management with analysis necessary to gain approval for a product and for finance to effectively forecast impact or targets once built
* Refine early pricing and packaging strategy from discovery and create executable pricing plan for new product launches in partnership with the GTM launch team
* Create product price plan, discount policy, refine and route for eventual approvals in time for launch go-live
* Support product marketing manager leading the launch who will implement and enable new product pricing and messaging
* Set milestones for new product launch KPIs and partner with product marketer on any refinements identified as needed
* Monitor pricing intelligence for macro trends and identify changes needed for current product portfolios
* Optimize pricing and packaging over time.
* Update management team on pricing and packaging performance, progress, and roadblocks during Pricing SteerCo
* Other duties as assigned

YOU'VE GOT WHAT IT TAKES IF YOU HAVE:
* Bachelor's degree or equivalent work experience
* 7+ years of work experience in an analytical and strategic role with some experience in B2B multi-solution SaaS pricing and packaging
* Strategic and analytical mindset
* Data-driven and customer-focused approach
* Strong modeling and analysis skills
* Strong project management skills
* Ability to be collaborative across function
* Results-driven and focused on business growth
* Ability to influence senior executives
* Strong communication and presentation skills

IT WOULD BE NICE IF YOU:
* MBA preferred

Relias is an Equal Opportunity Employer and a Drug-Free workplace

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.

Company: Relias LLC | Job ID: 286346