Product Marketing Specialist
 Securian | |
parental leave, paid time off, paid holidays, 401(k), retirement plan
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 United States, Minnesota, Saint Paul | |
 Feb 05, 2026 | |
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Overview: This role requires a talented marketing professional with experiencewith Life andAnnuityproducts sold through Broker/Dealers (B/Ds), Independent Marketing Organizations (IMOs)andBrokerage General Agencies (BGAs). In this role, you willprovide quality serviceto distribution partners, manage and develop impactful marketing planstargetingconsumers and our distribution intermediariesas well as support the distribution channels dedicated to these products.This role will both create marketing assets as well as partner with distribution and channel partners on the sale of the products. Weseeka strategic and dynamic self-starterwith awell-rounded foundation of cross-discipline marketing skills,and the ability to adapt them to a rapidly evolving marketing organization.The ability to be a liaison with internal product lines and strikethe right balance ofclient service,consultingand execution with a strong roll-up your sleeves and 'get it done' mentality. This motivating individual must be able to think at a high-level and guide fast implementation and measurement. Responsibilities include but not limited to: 60% Responsible for marketing campaigns for existing products and programs,launchingnew productinitiatives, value add programs and distribution partners.
30% Supportgrowth andsalesof individual life and annuity product, through independent and proprietary channel partners. 10%Manage,developand implementrelated projects as directed. Knowledge/skills:
Qualifications: The successful candidate willbenefitfrom having:
At Securian Financial, the internal title for this position is Solutions Marketing Sr Analyst. Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes), you'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. The estimated base pay range for this job is: Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team. Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here: Paid time off:
Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian's 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service. Health insurance: From the first day of employment, associates and their eligible family members - including spouses, domestic partners and children - are eligible for medical, dental and vision coverage. Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you. Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:
For more information regarding Securian's benefits, please review our Benefits page. This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions. Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY). To view our privacy statement click here To view our legal statement click here | |