Brand Strategy Assistant

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Assistant, Brand Strategy will play a crucial role in the success of Macy's campaigns and communications efforts. In this role, you'll help shape how Macy's shows up in culture by supporting the development and execution of marketing campaigns. You'll work closely with the Brand Strategy team to gather insights, monitor trends, and contribute to creative briefs that guide the work.

This role is ideal for someone who is curious, motivated, and culturally fluent and who is excited to learn, contribute, and grow within a high-performing Brand Strategy team.

What You Will Do

• Assist in the Brand Strategy team in developing campaign materials, including gathering necessary information and supporting the creation of marketing plans:
  
  
  
  • Gather, analyze, and synthesize relevant data to support campaign strategy and creative briefs
  • Collaborate with partners to ensure timely delivery of all data need to inform creative briefs including customer insights, cultural and market trends, and fashion forecasts
  • Proactively monitor retail, fashion, and cultural moments to identify opportunities for relevance
  • Contribute to postmortem process to capture key successes and opportunities for future campaigns
  
  
• Help to manage internal schedules and meetings to ensure projects are on time
• Build strong relationships with cross-functional and agency partners to ensure strategy is informed, connected, and actionable
• Help foster a positive and collaborative environment where all teams work together effectively.
• Perform other duties as assigned.

Skills You Will Need

• 1-2 years of experience in marketing or a related field (or relevant internship experience).
• Strong understanding of consumer behavior and a passion for building brand messaging and strategies.
• Excellent research and analytical skills, including comfort using emerging technologies and AI tools to enhance insight generation and workflow efficiency
• Demonstrated curiosity about culture, retail, fashion, or consumer behavior
• Ability to connect dots between trends, business objectives, and creative work
• Strong organizational and time management skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively while bringing informed perspectives and active engagement to team discussions.
• Highly motivated, proactive, engaged, and eager to learn and grow

Who You Are

• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Proactively engaged in retail and cultural trends, with a strong desire to learn, contribute, and grow within a high-performing Brand Strategy team.
• Comfortable working in a fast-paced, deadline-driven environment, with flexibility during key campaign and cultural moments.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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