Organic Social Media Coordinator - Stratum Med

• Shareholder Collaboration: Work closely with a diverse group of shareholders and departments to gather content ideas, align on messaging, and ensure brand consistency across all accounts.
• Content Calendar Management: Develop, maintain, and manage a multi-platform social media content calendar, ensuring timely, relevant, and consistent posting aligned with organizational objectives and key dates.
• Trend Monitoring: Proactively research and stay current on social media trends, platform updates, best practices, and algorithm changes to maintain maximum reach and engagement.

• Original Content Creation: Ideate, write, and produce engaging, high-quality, and platform-specific organic content (text, images, short-form video, stories) for all assigned social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, etc.).
• Graphic Design: Create visually compelling graphics and digital assets using Canva or Adobe Creative Suite (Photoshop, Illustrator, etc.) to support social media posts and campaigns.
• Approval Workflow: Manage all content through an established internal review and approval process, ensuring all posts adhere to brand guidelines, legal requirements, and stakeholder sign-off.

• Audience Interaction: Actively monitor all social channels, engaging with followers by responding to comments, direct messages, and inquiries in a timely, professional, and on-brand voice.
• Social Listening: Monitor online conversations for brand mentions, relevant industry news, and potential reputation issues, escalating critical items to the appropriate internal teams.

• Performance Tracking: Track, measure, and analyze performance across all organic social media platforms using native platform analytics and reporting tools.
• Reporting: Prepare regular monthly reports on key metrics (engagement, reach, impressions, follower growth, website traffic) and provide data-driven recommendations for optimizing future content strategy and campaigns.

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Our nearly 17,000 team members and providers work together to support patient care across central and southeastern Illinois. We've grown to include eight, award-winning hospitals and a multispecialty provider group with more than 1,500 doctors and advanced practice providers. We're developing the next generation of providers and healthcare professionals through Carle Illinois College of Medicine, the world's first engineering-based medical school, and Methodist College. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet designations, the nation's highest honor for nursing care. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health.

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