New

Home Care Marketer/Business Development

Vaco
$65,000.00 - $75,000.00 / yr
United States, Ohio, Akron
Mar 04, 2026
Home Care Marketer/Business Development Location: On site Salary: $65,000-75,000 We are seeking a driven and relationship-focused Marketer/Business Development to lead referral growth and expand community presence for our non-medical home care services. This role is responsible for increasing admissions, building strategic partnerships, and strengthening our network within the healthcare and senior services community. The ideal candidate is highly motivated, knowledgeable in home and community-based services, and thrives in a performance-driven environment. Key Responsibilities Business Development & Referral Growth Develop, manage, and grow relationships with waiver case managers, Medicaid managed care organizations, hospitals, skilled nursing facilities, assisted living communities, and other referral partners Increase referral volume and drive census growth within an assigned territory Identify and secure new referral partnerships through strategic prospecting Conduct consistent in-person visits, follow-ups, and relationship-building meetings Track and report weekly referral activity, pipeline updates, and outcomes Community Outreach Represent the agency at networking events, health fairs, and community meetings Deliver professional presentations highlighting services and value propositions Build strong partnerships with senior living communities and long-term care providers Marketing Strategy & Market Intelligence Support development and execution of territory marketing plans to meet growth targets Collaborate on marketing messaging and promotional initiatives Provide market feedback, competitor insights, and territory analysis Assist in refining targeting strategies for waiver and private-pay client acquisition Compliance & Documentation Ensure all marketing and outreach activities comply with state, federal, and payer regulations Maintain accurate documentation of referral contacts and follow-up efforts Qualifications Experience in healthcare marketing, home care marketing, or business development preferred Strong knowledge of Medicaid waiver programs and managed care organizations required Excellent communication and relationship-building skills Strong organizational and time management abilities Self-motivated with the ability to meet and exceed growth goals Valid driver's license and reliable transportation required Proficiency in Microsoft Office Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.