Senior Product Marketing Manager and GTM Execution

Adobe's next billion dollar business is GenStudio. At the heart of this strategy is is GenStudio for Performance Marketing, Adobe's groundbreaking generative AI product crafted to empower marketing and creative teams to develop high performing, on-brand omnichannel content.

We are looking for an ambitious, dedicated, and experienced product marketer to carry out the go-to-market initiatives across Sales, Partners, and Marketing channels. As a strategic contributor, you will be responsible for reaching GenStudio for Performance Marketing's new sales targets.

• Equip sellers and their ecosystem counterparts with knowledge of the value proposition, arguments, customer examples, and product capabilities of GenStudio for Performance Marketing
• Develop multi-touch marketing activations including webinars, tradeshows, partner marketing
• Ensure our pipeline is full with leads and qualified opportunities from Sales, Marketing, and Partner sources

Knows how to prioritize and complete a seemingly unlimited amount of work to achieve the business outcome. Can make a decision, turn it into pilot project, and scale that pilot project to a 10x results program through influencing and working with other teams. Is comfortable leading in highly ambiguous situations and can bring diverse teams together under common goals to complete a joint vision. Will own the outcome for sales targets even if other teams are formally accountable. Can build the future by imagining and delivering new processes and strategies that didn't exist before. Is genuine in communication with pragmatic and honest conversations up and down the org charge and across different functions. Will improve to challenge Adobe and our ecosystem to do things better and faster than a typical corporate product marketing team.

• Combining qualitative and quantitative data analysis to make strategic decisions
• Skills in automating work to improve your own efficiency along with that of your constituents
• Expert communicator across written and visual communication including PowerPoint, Web Marketing, Marketing communications, and more
• Managing and communicating up to senior Adobe executives
• Project and program management skills including measurement of critical metrics, timeline, work management, scaling, and reporting
• Proven success as an internal and external evangelist for product(s) or product line(s) by crafting compelling messages and showcasing the benefits and capabilities

A minimum of 5 years of proven experience in product marketing or more than 10 years of verified experience in sales or marketing roles. Outstanding written communication skills: capable of condensing complex concepts into concise executive summaries. Familiarity with Adobe Experience Cloud or marketing solutions is a plus! Familiarity with Ad Tech, Ad Creative Tech, Email Marketing, Paid Social, or Web Marketing are a plus. English required. 25% travel.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.