Cross-Tier Analyst - Measurement & Analytics - Auburn Hills, MI

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The Cross-Tier Analyst supports the Digital Analytics manager in cross-tier measurement and analytics across Stellantis' US Brand Tier 1 and Dealer Digital programs. This includes dealership websites, digital advertising, shopping tools, lead generation, and follow-up. The role ensures support and coordination to aid seamless integration of data across tiers.

Key Responsibilities include but not limited to:

• Cross-Tier Support & Coordination: Assist with the coordination of measurement strategies across Tier 1 and Tier 3 digital platforms, helping to ensure data integration and alignment under senior guidance.
• Agency & Team Collaboration: Support the analytics team in managing relationships with external agencies, contributing to digital measurement efforts as directed by team members
• Data Tagging & Implementation Assistance: Help with analytics tagging and quality assurance tasks to aid accurate data collection and integration, reporting any inconsistencies to senior team members
• Analytics & Insight Support: Assist in gathering and analyzing user behavior, funnel performance, and campaign data to support the development of actionable insights
• Anomaly Monitoring & Data Quality: Monitor dashboards for anomalies and data consistency, escalating issues to team members as needed
• Lead Reporting & Funnel Analysis Support: Assist with tracking and reporting on lead performance, website engagement, and conversion funnels to help identify areas for improvement
• Experience Optimization & Testing Assistance: Support the execution and analysis of A/B and multivariate tests to help improve user experience and conversion rates, working closely with UX and development teams
• Reporting & Visualization Support: Help build and maintain basic reports and dashboards that clearly communicate performance metrics, insights, and strategic recommendations
• Data Storytelling Assistance: Help communicate findings and insights to stakeholders, supporting strategic decision-making with clear and concise summaries

Basic Qualifications:

• Bachelor's degree
• A minimum of 5 years' experience in digital analytics, preferably in automotive or multi-tier marketing environments
• Ability to work independently and collaboratively in a fast-paced, cross-functional environment
• Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems
• Strong attention to detail, analytical thinking, and communication skills

Full-time

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.