Digital Marketing Specialist

We are seeking an experienced, hands-on Go-to-Market Activation Contractor to support execution of marketing and commercial initiatives across several brands.

This role will focus on activating strategy into market-ready deliverables, supporting sales enablement, partnerships, marketing campaigns, websites, and launch execution. The contractor will work closely with Marketing, Sales, Partnerships, and other cross-functional partners. The ideal candidate is an experienced executor who is comfortable being hands-on, translating plans into tangible outputs, and managing work through completion with speed and quality.

Key Objectives of the Role

Execute go-to-market plans once strategy and positioning are defined

Increase throughput and consistency of marketing deliverables

Support Outside Sales and Service Center team performance through timely, high-quality activation

Enable the team to scale execution across multiple brands and initiatives without sacrificing rigor or alignment

Core Responsibilities

Go-to-Market Execution & Activation

Execute against approved go-to-market strategies, campaigns, and launch plans

Build, update, and manage execution timelines across multiple concurrent initiatives

Coordinate creation and delivery of market-facing assets (campaigns, landing pages, websites, emails, social, enablement materials)

Support partnership launches and activations, including landing pages, referral flows, and supporting collateral

Sales & Partnership Enablement Support

Produce and update sales enablement materials (one-pagers, overview decks, vertical-specific assets, comparison sheets)

Ensure enablement materials are aligned to positioning, messaging frameworks, and real-world sales needs

Collaborate with Outside Sales and Service Center teams to ensure assets are practical, clear, and easy to use

Cross-Brand Execution Support

Flex across multiple brands within the Safety & Detection portfolio based on priority and demand

Apply consistent execution standards while adapting to brand-specific nuances

Support website and customer journey updates as strategies evolve

Project Management & Execution Rigor

Track tasks, dependencies, and deadlines to ensure work moves from concept to completion

Proactively flag risks, blockers, or scope considerations

Manage details without losing sight of the broader goal or desired outcome

Required Experience & Skills

Proven experience executing go-to-market initiatives, campaigns, or launches

Background in marketing execution, growth marketing, or sales enablement roles

Experience translating strategy into concrete deliverables

Familiarity with websites, acquisition funnels, lifecycle communications, and partnerships

Strong project management skills with the ability to manage multiple workstreams simultaneously

Clear, concise communicator who can work effectively with cross-functional stakeholders

Strong critical thinking skills, able to interpret direction, identify gaps, and propose practical next steps

Detail-oriented, organized, and reliable in follow-through

Comfortable operating in a fast-paced, evolving environment

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