Senior Director, Product Management - Paid Media (Social, Display, Targeted Email)

We are seeking a Senior Director of Product Management to lead the strategy, execution, and growth of our Paid Media product portfolio, including Social Ads, Display Advertising, and Targeted Email Marketing (TEM).

This leader will own the end-to-end product lifecycle, driving innovation across AI-powered campaign optimization, CRM-driven targeting, and cross-channel activation. The role is highly cross-functional, partnering with Engineering, Data Science, Sales, Customer Success, Marketing, Legal/Compliance, and external platform partners (Meta, Google, Tik Tok, etc.).

Success in this role will be delivering scalable, data-driven ad products that improve our customer ROI, drive revenue growth, and differentiate our platform in SMB and enterprise markets.

Key Responsibilities

1) Product Strategy & Vision

• Define and execute the multi-year product strategy for Paid Media (Social, Display, Email)

• Drive cross-channel optimization vision (search + social + display + CRM integration)

• Identify market opportunities across:

• SMB, Mid-Market, Enterprise segments

• Vertical-specific use cases (Healthcare, Home Services, Auto, etc.)

• Translate strategic priorities into clear product roadmaps and OKRs

2) Product Execution & Delivery

• Lead multiple product teams to deliver:

• Campaign management

• Audience targeting & segmentation

• Attribution and ROAS reporting

• Ensure on-time, high-quality delivery of product initiatives

• Implement agile practices and ensure strong product discipline (PRDs, prioritization, metrics)

3) Data-Driven Optimization & AI

• Partner with Data Science to build:

• Predictive audience targeting models

• Automated bidding / budget allocation systems

• Cross-channel attribution and lifetime value models

• Drive adoption of AI/ML for campaign performance optimization and creative insights

4) Platform & Partner Integrations

• Own roadmap for integrations with:

• Meta, Google, Tik Tok, DSPs, Email platforms

• CRM and data platforms (first-party data activation)

• Ensure compliance with:

• Privacy regulations (CCPA, GDPR, HIPAA where applicable)

• Platform policies (BAA, data-sharing constraints, etc.)

• Lead partner negotiation and technical alignment discussions

5) Revenue & Commercial Impact

• Partner with GTM, Sales, and Marketing teams to:

• Define pricing, packaging, and monetization strategies

• Enable scalable sales motions (self-serve, assisted, managed service)

• Drive revenue growth, margin optimization, and product adoption

6) Customer & Market Focus

• Deeply understand advertiser needs and pain points:

• Performance visibility (ROAS, attribution)

• Campaign transparency + control

• Integrate customer feedback into roadmap prioritization

• Deliver clear value propositions and differentiated product positioning

7) Leadership & Team Development

• Build and lead a high-performing Product Management team

• Establish strong product culture:

• Clear accountability

• Data-driven decisions

• Executive-ready communication

• Mentor directors / PMs on:

• Strategic thinking

• Stakeholder management

• Outcome-based execution

Qualifications

Required

• 12-15+ years in Product Management, with 7+ years leading teams

• Proven track record in:

• Digital advertising products (Social, Display, Email)

• Mar Tech / Ad Tech platforms

• Experience with:

• Platform integrations (Meta, Google, DSPs)

• Data-driven products (targeting, attribution, optimization)

• Strong executive presence and stakeholder management

Preferred

• Experience in:

• SMB / local advertising ecosystems

• CRM integration and first-party data activation

• AI/ML-driven marketing optimization

• Familiarity with:

• Privacy/compliance considerations (HIPAA, CCPA, data-sharing constraints)

• Background in scaling products across multiple customer segments

#LI-REMOTE

#LI-NR2

The annualized base salary for this role will range between $195,000 and $200,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

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