Group Sales Manager | Populus Denver

Build the Future of Lifestyle Hospitality

Be a part of one of the country's most innovative and purpose-driven lifestyle hotels.

At Crescent Hotels & Resorts, we believe exceptional hotels begin with exceptional people. In partnership with Urban Villages, the visionary ownership behind Populus Denver, we are seeking a Group Sales Manager for one of the country's most distinctive lifestyle hotels.

Populus is more than a hotel-it is a destination built with purpose. Inspired by Colorado's iconic Aspen tree and recognized as the nation's first carbon-positive hotel, Populus seamlessly blends inspired architecture, exceptional food and beverage, immersive experiences, sustainability, and community into a hospitality experience unlike any other. Every guest interaction, partnership, and commercial decision contributes to a brand redefining modern lifestyle hospitality.

• Rooted in Nature: We draw inspiration from nature's resilience, stewardship, balance, and long-term thinking.
• Generous: We create value by giving back-to our guests, associates, community, and environment.
• Curious: We embrace creativity, innovation, continuous learning, and thoughtful collaboration.
• Brave: We lead with integrity, accountability, transparency, and the courage to challenge convention.

We are committed to providing you with:

• Highly competitive annual salary of $65,000 - $75,000 based on experience
• Operational incentive plan eligibility
• Comprehensive benefits for eligible associates and family members
• 401(k) program with company match
• Travel discounts at Crescent-managed properties throughout North America
• Career growth opportunities with a leading hospitality management company
• The opportunity to lead one of the most innovative and purpose-driven hotels in the United States

• Proactively solicit, build, and strengthen relationships within market group sales seeking opportunities through various sales channels and working to build long-term value-based customer relationships.
• Respond to RFPs, prepare proposals and upsell each business opportunity to maximize revenue potential.
• Collaborate with clients to understand their needs, preferences, and expectations for conferences and events.
• Conduct site tours for clients as needed and provide personalized service and support throughout the planning process, from initial inquiry to post-event follow-up.
• Foster long-term relationships with clients by delivering exceptional service and anticipating their needs for future events.
• Move throughout property to conduct site inspections. Maximize revenue by selling all facets of the hotel, both orally and in written form to previous, current and potential clients.
• Prepare weekly resumes and event orders to discuss with all departments to ensure the proper servicing of all groups. Submit weekly activity report to leader on a timely basis.
• Handle account details so that all pertinent aspects of solicitation and closing are complete and documented. Coordinate various departments' participation in servicing accounts.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Travel locally to conduct outside calls, promote the hotel and review competition.
• Prepare information for, meet with and entertain clients as deemed appropriate by potential business from that account.
• Represent hotel at trade shows. Set up exhibits involving bending, stooping, lifting and reaching overhead.
• Communicate both verbally and in writing to provide clear direction to staff.
• Comply with attendance rules and be available to work on a regular basis.
• Perform any other job-related duties as assigned.

• A minimum of 2 years of hotel sales experience at a full-service property is required.
• Experience selling in the Denver market is required.
• Proficiency in sales systems (Delphi), hotel PMS, and Microsoft Office is HIGHLY preferred.
• Must possess excellent communication and interpersonal skills, with the ability to interact effectively with clients, colleagues, and vendors through various platforms, including phone and email.
• Travel to industry-related trade shows and/or outside sales calls may be required.
• Passion for lifestyle hospitality, innovation, sustainability, authentic guest experiences, and community engagement.

This is an opportunity to do more than lead Sales & Marketing.

It is an opportunity to shape a brand, inspire a team, influence a destination, and help define the future of lifestyle hospitality.

At Populus, exceptional commercial performance and purposeful hospitality are not competing priorities-they are inseparable.

If you are energized by creating demand, building meaningful partnerships, leading with curiosity, and delivering measurable business results while honoring a brand with purpose, we invite you to help write the next chapter of Populus.