Staff Product Manager

Join a pioneering organization dedicated to guiding families through significant, high-stakes decisions, making a profound impact on their lives. As a partner with Aquent, we are seeking a visionary product leader to shape the future of discovery and growth for a platform that serves a critical need. This pivotal product leadership role offers a unique opportunity to define how individuals find, trust, and choose essential services, driving sustained organic acquisition and innovating within the evolving landscape of AI-mediated discovery. You will be instrumental in building the product-led growth systems that transform initial interest into qualified, high-intent engagement, directly influencing the company's market leadership and impact.

About the Company

Our organization operates at the intersection of technology and human-centered service, empowering families to navigate complex life choices with confidence and clarity. We are committed to leveraging cutting-edge product strategies to ensure our platform remains a trusted authority, particularly in categories where expertise, credibility, and decision quality are paramount. Join us in a mission-driven environment where your work directly contributes to helping families make meaningful, high-stakes decisions.

About the Role

We are seeking a visionary product leader to own the strategic direction for how families discover, trust, and choose our services across organic search, AI-mediated discovery, and emerging surfaces. This is a unique opportunity to build the product-led growth systems that convert discovery into qualified, high-intent demand. You will design and ship the product systems that drive sustained organic acquisition in a category where trust, authority, and decision quality are everything. This role requires deep SEO expertise applied through a product lens, focusing on shipping impactful product surfaces rather than just advisory. If you have a proven track record of moving organic acquisition outcomes with a strong SEO foundation and a clear perspective on the evolving search landscape, this role is for you.

What You'll Own and Deliver

• Lead the product strategy and roadmap for how our platform's owned properties perform across traditional, AI-mediated, voice, and agentic search landscapes.
• Translate SEO signals, algorithm shifts, and discovery changes into actionable product decisions and roadmap prioritization, partnering with specialist practitioners for execution.
• Define and evolve how the company appears across the full AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints.
• Monitor and interpret shifts in AI platform behavior, search landscape changes, and evolving distribution surfaces, translating them into internal product guidance, guardrails, and prioritization.
• Evolve existing AI discovery measurement frameworks and tooling as the ecosystem develops and new channels come online, requiring novel measurement approaches.
• Build acquisition loops directly into the product surface, incorporating features like sharing, comparison tools, decision aids, and community-driven content.
• Partner with product peers to embed product-led growth mechanics in core flows that compound organic acquisition without relying on paid spend.
• Define metrics, baselines, and targets for organic and AI discovery; size opportunities, set hypotheses, and lead learning agendas.
• Translate ambiguous, evolving discovery signals into actionable product bets and clear investment recommendations.
• Embed authority, expertise, and trust signals into product surfaces and content systems, recognizing the "Your Money Your Life" nature of the category.
• Ensure the signals AI systems use to evaluate credibility, including review integrity, content quality, and decision support depth, are accurately reflected in what we build.
• Develop and maintain a point of view on AI disintermediation risk and ensure the product roadmap accounts for it.

What Success Looks Like in 12 Months

• Maintain and extend the company's leadership position in AI search citation share into new surfaces and query types as the landscape evolves.
• Achieve accelerated organic acquisition growth in high-intent segments, driven by a clear and continuously improving product roadmap.
• Launch and attribute at least one new distribution surface, such as an MCP integration, voice endpoint, or agentic integration.
• Evolve the AI discovery measurement framework to effectively account for new channels and surfaces that lacked prior measurement approaches.
• Meaningfully strengthen trust and authority signals within the product surface, establishing a clear and defensible strategy for success in an AI-mediated world.
• Implement at least one product-led growth loop within a core flow, successfully compounding organic acquisition without paid spend.

What You Bring

Required Qualifications

• 7-10+ years of experience in SEO, organic growth, product strategy, or related roles.
• Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that moved organic acquisition outcomes, not just advising on them.
• A working point of view on how the search landscape is evolving: how AI-mediated discovery works, how to instrument and influence it, and where it's heading.
• Comfort with ambiguous, evolving data sets and the ability to build measurement approaches where none exist yet.
• Strong opinions on trust-sensitive, YMYL content and product systems.
• Proven ability to write clear requirements, run experiments, partner closely with engineering, and own delivery end-to-end.
• Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces.
• Experience managing or mentoring other practitioners; a track record of elevating the product intuition and execution quality of the team around you.

Nice-to-Have Qualifications

• Marketplace or aggregator experience.
• Experience in regulated or health-adjacent domains.
• Prior Generative Engine Optimization (GEO) work.
• MCP or agentic distribution experience.

Why You'll Love It Here

You will thrive in a mission-driven environment, contributing to work that helps families make meaningful, high-stakes decisions. This is a unique opportunity to shape organic and AI discovery strategy at a pivotal moment in the search-to-AI transition. The role combines deep SEO expertise, AI discovery strategy, and product-led growth-three skill sets that rarely sit in one seat, offering unparalleled professional development. You will have high-leverage influence across multiple products and cross-functional partners, with the chance to define how SEO, generative engine optimization, and product-led growth evolve together.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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