2027 Summer Internships- Marketing, Business, and I&A

ABOUT HALLMARK'S INTERNSHIP PROGRAM

We need sharp, energetic people to help us create, engineer, market, and deliver our products worldwide. Hallmark offers summer internships for students pursuing degrees in areas such as Business Administration, Marketing, Finance, Accounting, Supply Chain Management, Economics, Communications, Engineering, Psychology, Statistics, Physics, Data Science, Computer Science and more! Hallmark's internship program is held annually,startinglate May and ending in early August, andprovidesthe valuable opportunity to apply your classroom knowledge to meaningful projects in a corporate environment. In addition, you will gain exposure to Hallmark leadership, learn more about our products and initiatives, connect with employees and interns from other disciplines, and for hybrid or on-site internships, enjoy what life is like in the Kansas City metro area.

INTERNSHIP OVERVIEW

Hallmark's Marketing and Business Interns are typically students pursuing degrees in marketing, business administration, communications, analytics, consumer insights, economics, public relations, or related fields. As a Hallmark intern, you will work on meaningful projects tied to real business needs and priorities. You will leverage research, consumer insights, strategic thinking, and analytical skills to help solve business challenges, identify opportunities for growth, and influence marketing decisions.

As a Hallmark intern, you will gain exposure to senior leaders, collaborate with cross-functional teams, and participate in learning, development, and networking opportunities throughout the summer.

We have 2027 Marketing and Business internship opportunities with the following teams:

Consumer Analytics Intern: As an Intern on the Consumer Analytics team, you will leverage data, consumer insights, and business analysis to help improve Hallmark's marketing, loyalty, and consumer engagement initiatives. This role will include analyzing consumer and marketing performance data, identifying trends and opportunities, conducting research and benchmarking, developing dashboards and reporting tools, and translating findings into actionable business recommendations. You will partner with marketing, loyalty, consumer insights, and digital teams to support strategic decision making and present your findings to business leaders at the conclusion of the internship.

Digital Product Management Intern (Returns Optimization)

As an Intern on the Digital Experience & Product team, you will help identify opportunities to improve Hallmark's end-to-end returns experience. This project will focus on understanding consumer and business pain points throughout the returns journey, evaluating current processes and capabilities, and recommending enhancements that improve both customer experience and operational efficiency.

You will partner with Product Management, Supply Chain, Care, Technology, Analytics, and business stakeholders to assess return workflows, identify capability gaps, and develop recommendations for future improvements. The internship will include consumer journey mapping, stakeholder interviews, process analysis, data review, and strategic roadmap development. You will evaluate opportunities related to self-service returns, consumer communications, reporting, fraud prevention, fulfillment processes, and support for future growth across Hallmark.com, external selling channels, and Vendor Drop Ship products. The project will culminate in a presentation of findings and recommendations to business leaders

Integrated Marketing Intern: As an Intern on the Integrated Marketing team, you will help support strategic marketing initiatives across key Hallmark business priorities. This role will focus on integrated marketing planning, stakeholder collaboration, consumer engagement, and channel strategy. The internship will include research, cross-functional partnership, development of planning resources and toolkits, and strategic recommendations that help connect business objectives, consumer insights, and marketing execution. You will gain exposure to enterprise-level marketing strategy while working across multiple business areas.

Marketing Strategy Intern (Consumer Promotions): As an Intern on the Marketing Strategy team, you will evaluate Hallmark's promotional strategy across Gold Crown, Hallmark.com, and retail channels with a focus on Greetings. This internship will include consumer research, competitive analysis, promotional benchmarking, and developing recommendations that help optimize promotional offers, campaign effectiveness, and consumer engagement. The project will also provide an opportunity to explore promotional preferences and purchase behaviors among younger consumers, including Gen Z audiences.

Merchant Intern, Everyday Gift Presentation & Greetings: As a Merchant Intern, you will lead a competitive intelligence project focused on Hallmark's Everyday Gift Presentation and Everyday Greetings businesses. This role will include in-store and digital market research, category analysis, product evaluation, pricing comparisons, competitive benchmarking, and the development of actionable business recommendations. You will collaborate with Merchant, Creative, Consumer Insights, Packaging, and Digital teams to identify opportunities that can inform future product development, merchandising, pricing, sourcing, and retail strategies.

Merchant Intern, Keepsake Ornaments: As a Merchant Intern supporting the Keepsake Ornaments business, you will explore how Hallmark can attract and engage the next generation of ornament consumers while continuing to strengthen relationships with loyal collectors. This project will focus on consumer research, market analysis, product evaluation, marketing strategy, and identifying opportunities to increase awareness and engagement with the Keepsake brand, Gold Crown Stores, and the Keepsake Ornament Club. You will develop strategic recommendations designed to drive future growth, consumer acquisition, and long-term brand relevance.

Social Media Marketing Intern: As an Intern on the Social Media Marketing team, you will support Hallmark's social media strategy and help shape a more connected One Hallmark consumer experience. This project will involve evaluating Hallmark's social media ecosystem, conducting competitive benchmarking, auditing channels, and developing recommendations related to channel governance, optimization, and consumer engagement. You will leverage research and analytics to identify opportunities to strengthen Hallmark's social presence and improve consumer experience across platforms.

BASIC QUALIFICATIONS

The following is required to be considered for these internship roles:

• A graduation date of December 2027, May 2028, December 2028, May 2029, December 2029, or May 2030.
• Currently pursuing a degree with a major in one of the following areas:
  
  
  
  • Business-focused internships:
    
    
    
    • Business Administration
    • Management
    • Strategic Management
    • Entrepreneurship
    • Economics
    • International Business
    • Retail Management
    • Marketing
    
    
    
    
  • Marketing and Communications focused internships:
    
    
    
    • Marketing
    • Communications
    • Public Relations
    • Advertising
    • Integrated Marketing Communications
    • Journalism
    
    
    
    
  
  
  
  

• 
  
  
  
  • Analytics and Insights focused internship:
    
    
    
    • Business Analytics
    • Data Analytics
    • Statistics
    • Marketing Analytics
    • Consumer Insights/Consumer Science
    • Economics
    
    
    
    
  
  
  
  

PREFERRED QUALIFICATIONS

Your resume and application will stand out if you are:

• Strong quantitative, analytical, and problem-solving skills, with proficiency in Microsoft Excel or other tools used to organize, analyze, and interpret information.
• An effective communicator with strong verbal, written, and presentation skills.
• Demonstrated creativity, curiosity, innovation, and willingness to challenge assumptions and explore new ideas.
• Able to work effectively both independently and collaboratively in a cross-functional team environment.
• Comfortable navigating ambiguity, thinking critically, and developing solutions to complex business challenges.
• Skilled at conducting research, identifying trends, synthesizing information, and translating findings into actionable recommendations.
• Interested in consumer behavior, marketing strategy, business performance, digital experiences, product innovation, merchandising, social media, analytics, or emerging consumer trends.
• Able to balance strategic thinking with execution and attention to detail.
• Eager to learn, seek feedback, build relationships, and contribute to a collaborative and inclusive culture.

ADDITIONAL DETAILS

• Our internship program is 12-weeks long, starting in late May and ending in early August.
• This summer internship is a hybrid position, with the flexibility to work from both our recently renovated headquarters building in Kansas City, MO, and from your summer residence within the KC metro area.
• Some relocation and housing assistance is provided for interns whose permanent address is outside of the KC metro area. Relocation is required for this role.

Interested? Follow the application instructions below to apply.

APPLICATION INSTRUCTIONS:

You must show how you meet the basic qualificationsin a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards,Inc.and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does notgenerally providesponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

ABOUT HALLMARK - Because ConnectingWithEach Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most.That'swhy millions of people all over the world connect with theHallmark brand. It has always been a mission so much bigger than any one of us whoworkhere. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day,we'llmake the best use of the skills and talents you already have.We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive,equitableapproach is also our best path to future success.We'reseeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.