Sr Mgr Commercial Strat CMG Small Format
 The Hershey Company | |
paid time off, 401(k)
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 United States, Pennsylvania, Hershey | |
 Sep 18, 2026 | |
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Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Sr Mgr Commercial Strat CMG Small Format Posted Date: Sep 18, 2026 Requisition Number: 130421 Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day. About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. Location
Remote Travel 25-50% depending on location How will you fit into the big picture?
The Senior Manager, Channel StrategyEveryday drivesEVD channelgrowthby connectingshopper needs, customer priorities, portfolio choices, merchandising, and financial objectives. This leadertranslates insightintoscalablestrategy,partnersacrosskeycommercial and business functions, andadvisessenior leaders and customer teams; turning information into executable growth strategies. What will you do?
Set EVD Channel Strategy *Own EVD channel strategy, including where to play, how to win, and core portfolio, PPA, merchandising, activation, and capability choices.
*Translate enterprise and BU priorities into a measurable growth agenda.
*Anticipate customer, competitive, retail, consumer, and shoppershiftsto surface growth opportunities and risks.
Identify and Prioritize Growth Opportunities *Use consumer, shopper, customer, marketplace, syndicated, and financial insights to identifyeveryday, seasonal, and promotional opportunities.
*Maintain a prioritized opportunity pipeline aligned to strategy, financial hurdles, customer needs, and capacity.
*Convert data into clear recommendations, tradeoffs, impact, and execution paths.
Shape Portfolio *Shape portfolio and merchandising solutions that drive activation, revenue, profit, and share with manageable complexity.
*Guide business cases, financial evaluation, governance, commercialization, and Accolade management.
*Evaluate portfolio productivity and rationalization opportunities to improve performance.
Lead Strategic Initiatives and Commercialization *Lead cross-functional initiatives that advance EVD growth priorities from opportunity to implementation.
*Define scope, success measures, workplans, governance, risks, dependencies, and accountabilities.
*Partner with functional leaders to quantify impact, remove barriers, and adjust plans.
*Represent the channel on strategic work, including packaging, merchandising, insights, waste reduction, and capability development.
InfluenceCustomer Planning and Execution *Stay close to Sales and Retail teams on customer priorities, store conditions, competition, and execution opportunities.
*Embed channel strategy early in customer planning to shape feasible, holistic solutions.
*Build customer-facing recommendations that connect shopper value, category growth, retailer economics, and Hershey growth.
*Scale best practices across Channel Strategy and Shopper Solutions to reduce duplication.
Shape Decisions Through Executive Storytelling *Advise commercial and business leaders with fact-based recommendations and strategic alternatives.
*Craft executive-ready stories that clarify insights, risks, opportunities, tradeoffs, and implications.
*Facilitate alignment and influence investment, resourcing, and capability decisions. Minimum Education & Requirements
*Bachelor's degree in Business, Marketing, Economics, Finance, Strategy, Analytics, or related field.
*8+ years in commercial strategy, channel strategy, sales, category management, marketing, RGM, insights, analytics, finance, consulting, or related functions.
*Experience leading cross-functional initiatives from strategy through implementation.
*Strong analytical, problem-solving, communication, storytelling, facilitation, and presentation skills.
*Ability to translate syndicated, shopper, customer, marketplace, and financial data into recommendations.
*Experience developing business cases, strategic plans, financial evaluations, scenarios, and executive presentations.
*Proven senior stakeholder influence in a matrixed environment.
*Ability to balance enterprise, channel, customer, financial, operational, and executional realities.
Benefits & Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Benefits may vary based on role, location, and eligibility. #LI-BS1 The anticipated base salary range for this role is $137600to $172100per year. The actual base salary offered will depend on a variety of jobrelated factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performancebased incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial wellbeing (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial wellbeing by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
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