Marketing Manager (III)

Aquent is partnering with a globally recognized technology leader that is at the forefront of innovation, continuously shaping the future of how millions interact with technology daily. This organization is dedicated to creating intuitive, impactful products that enhance the lives of consumers worldwide. Join a team where your contributions directly influence cutting-edge solutions and user experiences on a massive scale.

We are seeking a dynamic and highly motivated individual to join a pivotal team, driving the market success of groundbreaking consumer products. This is an exceptional opportunity to be at the heart of product launches, connecting innovative development with strategic market execution. You will play a critical role in bringing exciting new features and experiences to users, making a tangible impact on product adoption and user engagement for a widely used consumer platform.

Key Responsibilities & Deliverables

• Serve as the crucial cross-functional link, coordinating seamlessly between Product Marketing Managers (PMMs), Product Managers (PMs), Public Relations, and Communications teams to ensure cohesive launch strategies.
• Provide essential support to PMMs, contributing to naming studies, refining product positioning, crafting compelling messaging, developing use-case strategies, and executing robust go-to-market (GTM) plans.
• Facilitate User Experience Research (UXR) initiatives, collaborating with UXR teams on naming studies, developing mock-ups, and actively assisting in recruiting research participants who match precise target profiles.
• Support a high-velocity launch cadence, enabling the rapid deployment of new features and updates on a frequent, agile schedule, typically every 3-4 weeks.
• Contribute significantly to major GTM moments and tentpole events, taking ownership of a portion of launch deliverables for key releases.

Candidate Profile & Target Requirements

Must-Have Qualifications

• 3 to 5 years of dedicated core Product Marketing experience.
• Proven experience within top-tier technology or consumer platform companies.
• A strong focus on consumer-facing products and users, demonstrating an innate understanding of user needs and market dynamics.
• Ability to adopt a consumer-focused mindset and messaging lens, translating complex technical concepts into clear, engaging, and user-centric communications.

Nice-to-Have Qualifications

• Prior experience navigating complex, large-scale technology environments and processes.
• Familiarity with large-scale consumer product ecosystems.
• A technical background, provided there is a demonstrated ability to pivot to a consumer-focused mindset and messaging approach.