Paid Media Coordinator

Are you ready to shape the future of digital entertainment and connect millions of viewers worldwide with their favorite stories? Partnering with Aquent, you will join a dynamic team supporting a leading global entertainment and streaming giant, where your work will directly drive subscriber growth and optimize performance across a cutting-edge media landscape. This is your opportunity to make a measurable impact on a premier streaming service, working at the forefront of the rapidly evolving Connected TV (CTV) space alongside industry specialists and major device partners.

The Opportunity

We are seeking an enthusiastic, analytical, and driven professional to step into a high-impact role within a fast-paced Connected TV (CTV) Paid Media team. In this position, you will play a pivotal part in accelerating subscriber acquisition and retention for some of the world's most beloved entertainment portfolios. Gaining hands-on experience with major device partner platforms, you will ensure flawless campaign execution while collaborating with cross-functional teams to elevate digital marketing initiatives.

What You'll Do

• Support campaign planning with major device partner platforms (such as Amazon Fire TV, Roku, and Samsung) to drive efficient subscriber acquisition and retention.
• Ensure all paid media campaigns are meticulously set up with correct creative assets and tracking to enable full attribution and timely launches.
• Monitor and track partner performance daily, analyzing trends with granular insights to hold partners accountable to key performance indicators (KPIs).
• Manage essential operational tasks including budget reconciliation, tracking media plan adjustments, and distributing campaign performance reports.
• Maintain comprehensive documentation throughout the campaign lifecycle, including media plans, insertion orders, contact lists, and post-launch proof of placement decks.
• Collaborate cross-functionally with internal testing, programmatic, strategy, and creative teams to develop compelling campaign and creative recommendations.
• Document and distribute key meeting summaries, outlining action items to keep the team aligned and informed.
• Conduct market research to stay current with best practices and emerging trends in the digital, streaming, and CTV spaces.
• Compile and disseminate updates on partner capabilities and new offerings, assisting the team in evaluating innovative ad products.

Must-Have Qualifications

• 1+ year of professional work experience or relevant internship experience, with a preference for digital media marketing internships.
• Some direct response campaign experience.
• Proficiency in essential presentation and analysis tools, including Excel, PowerPoint, and Google Workspace.
• Demonstrated ability to manage confidential information with discretion.
• A highly analytical mindset, coupled with resourcefulness, critical thinking, and strong problem-solving skills.
• Ability to effectively take direction from multiple stakeholders, balance numerous projects simultaneously, and thrive in a fast-paced environment.
• A proactive, hardworking, and eager-to-learn attitude with excellent time-management and relationship-building skills.
• Excellent interpersonal and written communication skills.
• A Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.

Nice-to-Have Qualifications

• Previous media agency internship experience.
• Experience with global or international media buying.
• An interest in sports content or sports-related media.
• Familiarity with DSPs, Meta/paid social platforms, or Google Analytics.