Demand Generation Manager

Verkada
$145,000-$190,000 USD
flexible benefit account, parental leave, paid holidays, sick time
United States, California, San Mateo
406 East 3rd Avenue (Show on map)
Jan 31, 2025
Who We Are Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries. Overview: At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a Demand Gen Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience. The Demand Gen Manager in the Digital Marketing team will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEO strategies. With a focus on data-driven decision-making, the Deman Gen Manager will plan, execute, and optimize campaigns to achieve business goals. Please note that this role is on-site at HQ in San Mateo, CA. Key Responsibilities: Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC). Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI. Collaborate with cross-functional teams to align digital marketing strategies with overall business goals. Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates. Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities. Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives. Qualifications: 4-year undergraduate degree (quantitative field of study strongly preferred) 4+ years of work experience, with a proven track record of successful customer acquisition strategies. Strong quantitative background, with experience using data and metrics to inform marketing decisions. Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills. Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders. Experience with digital marketing automation and CRM tools preferred Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL). Creative thinker with a passion for digital marketing and growth hacking. US Employee Benefits Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to: Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums Nationwide medical, vision and dental coverage Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options Expanded mental health support Paid parental leave policy & fertility benefits Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time Professional development stipend Wellness/fitness benefits Healthy lunches and dinners provided daily Annual Pay Range Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable). Estimated Annual Pay Range $145,000 — $190,000 USD Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.