Product Marketing Manager - DFT, SLM, TCAD

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

An experienced and dynamic Product Marketing Manager with a deep understanding of the EDA and semiconductor industry. You excel in developing strategic marketing plans and executing them to drive demand, awareness, and perception for advanced technology solutions. You possess a strong ability to translate complex technical concepts into compelling, customer-focused communications. Your data-driven approach, coupled with excellent communication skills, enables you to work effectively with diverse teams, including product management, sales, digital marketing, PR, and brand teams. You have a proven track record of developing successful product marketing strategies, positioning, and messaging frameworks. Your educational background includes a B.S degree in business, marketing, or electrical/computer engineering, and you are passionate about the innovations shaping our future.

• Develop and execute marketing strategies to drive demand, awareness, and perception for our design for test, silicon lifecycle management, and manufacturing solutions.
• Build detailed personas and gain a deep understanding of the markets we serve to drive impactful marketing programs.
• Develop differentiated, value-based product positioning and messaging frameworks.
• Lead content creation across various platforms, including web, e-marketing, presentations, and press releases.
• Understand the competitive landscape and use this intelligence to inform marketing tactics.
• Collaborate with various stakeholders, including product management, sales, digital marketing, PR, and brand teams, to support go-to-market initiatives.

• Influence the perception and demand for Synopsys' cutting-edge EDA products and solutions.
• Drive the success of product launches through effective go-to-market strategies and messaging.
• Enhance Synopsys' market position by developing compelling product positioning and messaging.
• Boost customer engagement and satisfaction through targeted, value-driven marketing content.
• Contribute to revenue growth by aligning marketing strategies with business goals.
• Strengthen cross-functional collaboration to ensure cohesive and effective marketing initiatives.

• Prior experience in a product marketing role in the EDA and semiconductor industry.
• Understanding of chip technology and market requirements at the silicon and system level.
• Ability to understand and articulate technical concepts and translate these into customer-focused communications.
• Data-driven, measured, and results-focused approach.
• Experience in developing product marketing plans, positioning, and messaging.

• Excellent communicator with the ability to work with diverse teams.
• Strategic thinker with a knack for developing impactful marketing programs.
• Detail-oriented professional with a deep understanding of the competitive landscape.
• Collaborative team player who thrives in a dynamic and fast-paced environment.
• Innovative marketer with a passion for driving technological advancements.

The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven 'Operating System'.

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

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