Digital Marketing and Content Strategist

Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ( https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

Monday - Friday; 8am - 5pm

Priority consideration will be given to applications received by November 18, 2024.

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

The Digital Marketing & Content Strategist position will develop the marketing and content strategy for the School of Public and International Affairs ( SPIA) and is a key member of the SPIA Office of Development and External Relations ( ODER) under the supervision of the Director of External Relations.

This position will execute and drive reputation-elevating and recruitment results through their communication campaigns and marketing projects and is a champion for various SPIA audiences, both internal and external. This team member is a big-picture thinker with technical and creative skills and is responsible for both the long-term and day-to-day marketing plans and social media for SPIA.

This position will identify target markets, determine and coordinate optimal strategies for the promotion of SPIA content (digital advertising, digital newsletters, social media, print collateral etc.), and develop promotional and brand content for traditional and digital consumption to increase national and international visibility. This position will collaborate with SPIA stakeholders and cross-functional internal department teams, including all departments, centers, and programs, to create strategic marketing plans to achieve school-wide and departmental goals.

Being embedded in the operations of SPIA ODER, this position will work closely with the Director of External Relations and the Development and Alumni Relations team to contribute to the planning and strategic development of high-level, high-visibility projects and will develop and implement social media strategies to grow and maintain engagement with our online constituent community.

This position encourages creativity and requires originality and talent that is proven by quality writing, graphic design, and digital marketing samples.

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Digital marketing and content creation

Social media

Web content and strategy

Reporting and training

Other duties as assigned/special projects