(Hybrid) Admissions Counselor - WVU Keyser

Potomac State College (WVU Keyser), part of the West Virginia University system of campuses, located in Keyser, WV is seeking applications for an Admissions Counselor.

About the Opportunity

The Admissions Counselor plans and implements a student recruitment program designed to meet enrollment goals in a targeted geographic area with specific student populations. The Admissions Counselor will be responsible for meeting territory and programmatic enrollment goals through execution of these various approaches: overnight travel to high school and college fairs, participation in open house and orientation events, and communications with various constituents. The Admissions Counselor also serves as a liaison and resource for numerous constituents, including guidance and career counselors, educators and administrators, prospective students and families, regional colleagues, community-based organizations, professional organizations, alumni and parents, and campus-based staff and partners. The Admissions Counselor is part of the Enrollment team that strives to meet student needs, provide excellent customer service, and achieve enrollment goals. This highly visible, professional position interacts regularly with senior administration, faculty, professional staff, and prospective students and their families. The specific duties are as follows, and secondary duties will be assigned as needed. This position allows for flexibility in work location, including potential hybrid work/work from home options.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits (this position is a benefits-eligible non-classified staff position)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What you'll do:

• Be knowledgeable about WVU Potomac State College programs, features, facilities, scholarships and financial aid opportunities. Be able to articulate same in a professional and consistent manner.
• Partner with supervisor, admissions counselor teammates, and assigned University Relations staff to develop a Territory Management Plan for the assigned market that includes promotion and branding of WVU Potomac State College at college fairs, high school visits, panels and information sessions, virtual sessions and special events.
• Counsel students on the benefits of higher education and characteristics of academic programs offered by WVU Potomac State College (PSC). Operate a motor vehicle to travel to assigned areas to counsel students on the issues of academic programs, admissions requirements, housing, financial aid, and student life.
• Interpret admissions requirements and procedures outlined in PSC's catalog to students, teachers, counselors and others as required. Assist prospective students and families in understanding financial aid regulations and requirements.
• Proactively follow-up with students, parents and high school counselors from initial contact through enrollment to assure students have every opportunity to enroll.
• Coordinate individual and group visits to campus to promote features and benefits of PSC to future students.
• Manage prospective student communication by phone, email, virtual and print. Facilitate assigned call campaign throughout recruitment cycle. Plan and execute proactive recruitment outreach via email, virtual, and written communication to prospective students and constituents. Partner with Admissions team to organize and execute informational virtual series for prospective students.
• Establish and maintain database of all guidance/career counselors, educators and administrators in support of recruitment initiatives.
• Coordinate, participate, and/or manage special programs as assigned to increase recruitment within assigned territory. These may include, but are not limited to, receptions, counselor meetings, open house and orientation events.
• Coordinate arrangements for prospective students to visit the campus and conduct campus tours.
• Analyze data and research reflective of trends in assigned market; provide feedback as to additional data needs that adequately reflect market trends.
• Execute special recruiting projects, as needed.
• Assist with on-campus and virtual recruiting events, including but not limited to Discover Days (open house), and New Student Orientation events.
• Assist with office duties, including data entry of inquiry cards and preparation of mailings.
• Other duties as assigned by supervisor to insure the efficient operation of the Enrollment Services functions.

• Bachelor's degree is required. Job requires a thorough knowledge of a professional discipline as would be acquired through a relevant baccalaureate education program.
• A minimum of six (6) months of previously related and progressively responsible experience in sales, marketing or public relations. (This experience may be gained in the private sector and/or through internships, and/or participation in student organizations at WVU Potomac State College or another comparable institution of higher education.
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

• Excellent oral and written communication skills, including public speaking experience.
• Demonstrated interpersonal skills and commitment to working with students and staff from diverse backgrounds.
• Demonstrated experience in program planning from start to finish.
• Demonstrated ability to develop, implement, and evaluate special events and programs.
• Superior skills in planning, organization, teamwork and time management.
• Must be able to constructively and collegially interact with multiple members of the WVU Potomac State College community, including faculty and staff.
• Demonstrate ability to work independently and carry out assignments without detailed instruction.
• Ability to relate to the concerns of prospective students and families and the ability to counsel regarding educational opportunities and financial obligations.
• Outstanding commitment to and demonstrates skills related to customer service
• Must be able to travel frequently (often overnight) and to work extended hours and some weekends.
• Ability to develop constructive relationships with prospective students, families, and all constituents.
• Exhibit professional behavior and work ethic to represent WVU Potomac State College.
• Collaborative and team-centered approach.
• Administrate year-round travel schedule, in collaboration with supervisor; this is reflective of the assigned market during traditional fall and spring recruitment seasons, as well as regional and seasonal opportunities identified year-round.
• Must have self-motivation; creativity, positive energetic attitude and the flexibility to work both independently and as part of a team.
• Ability to rapidly learn admission requirements, housing, and financial aid requirements and regulations.
• Ability to operate motor vehicle with valid driver's license and physically capable of transporting and lifting materials weighing an average of 25-40 pounds.
• Must be able to qualify for a university procurement card.
• Experience with BANNER, Salesforce and/or Target X preferred, Microsoft Office and Office 365

• Valid driver's license

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

We are dedicated to creating an inclusive and engaging working environment and actively seek candidates who bring diverse ideas, approaches and experiences.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is proud to be an Equal Opportunity Employer and received an NSF ADVANCE award for gender equity. We value diversity among our faculty, staff and students and invite applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.