Digital Marketing Specialist

Vaco
$43.00 - $45.00 / hr
United States, California, Santa Ana
Nov 22, 2024
Position: Digital Marketing Specialist (Temp to Hire) An established e-commerce company is looking for a Digital Marketing Specialist to lead and execute digital marketing initiatives that align with business goals. This role combines strategic planning with hands-on implementation to monitor, optimize, and drive digital marketing efforts. The right candidate will manage technical tasks directly and collaborate with external resources as needed. Responsibilities: Digital Advertising: Design and implement a comprehensive digital advertising strategy focused on PPC for high-value e-commerce products, including search and shopping campaigns on Google and Microsoft Ads. Manage and maintain a large product feed. Social Media Management: Develop and oversee social media content to boost engagement and connect with target audiences. Email Marketing: Create and execute email campaigns, including managing cold outreach. Handle permissions, contacts, and CRM synchronization for effective lead management. Lead Management: Use Zapier to automate data transfer from web forms into the CRM (currently ACT, transitioning to Odoo) to create and assign contacts and opportunities. Data Analysis: Perform in-depth analysis of marketing data, using tools like GA4 and Looker Studio to identify trends, assess performance, and optimize strategies. Technical Implementation: Set up and maintain tracking codes, pixels, and other essential elements of digital campaigns to ensure accurate tracking. Website Management: Manage website hosting, make edits, and add new products to ensure the site is up-to-date and optimized. Graphics Creation: Design engaging graphics to support and enhance marketing campaigns. Candidate Profile: If you have a strong background in digital marketing with a blend of strategic thinking and technical execution, especially in an e-commerce setting, we encourage you to apply. Qualifications: Experience: Minimum of 5 years in digital marketing roles with a mix of strategy and hands-on execution. Expertise in PPC, CRM management, and lead generation. Education: Bachelor's degree in marketing, business administration, communications, or a related field. Certifications in digital marketing are a plus. Digital Marketing Proficiency: Skilled in managing digital channels such as email, social media, and PPC. Familiar with Google and Microsoft Ads, product feed management, and CRM systems like ACT and Odoo. CRM and Automation Skills: Experience with CRM systems and automation tools like Zapier for efficient contact management. Analytical Skills: Strong data-driven decision-making skills, with experience using GA4, Looker Studio, and an ability to translate complex data into actionable insights. Strategic and Innovative: Capable of strategic planning, identifying trends, and implementing creative solutions to achieve business goals. Communication Skills: Excellent written and verbal communication skills for effective collaboration and clear presentation. Preferred: Experience with WooCommerce, WordPress, and marketing luxury goods to high-net-worth individuals. This role offers the chance to work in a dynamic environment, leveraging a diverse set of digital marketing skills to support brand growth and customer engagement across digital platforms. Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.