Senior Marketing Analytics Specialist

JOB OVERVIEW:

This position is responsible for marketing analytics and reporting for the digital revenue organization. The reporting will be based on revenue/profit attribution, incremental business analysis, campaign result tracking, customer insight analysis and other marketing metrics. The key to this role is to build cohesive reporting from various data sources, and present analytical findings and suggestions in data visualization tools that are insightful to the team and leadership. Additionally, this position is responsible for creating optimal target lists for marketing campaigns and tracking results on a continuous basis in partnership with management.

KEY RESPONSIBILITIES:

Internal Marketing Analytics

• Analyze both attributable and incremental revenue for the team to ensure they are attributed to the correct Digital Revenue marketing assets, and summarize and present results on PowerBI.
• Closely collaborate and communicate with campaign and marketing managers to understand all the major campaigns, and build campaign level tracking and analytical insights for all major campaigns.
• Advances creative new reporting/visualization to provide insights and guide strategic conversations within the team.
• Support expansion of marketing planning & analysis team cross-divisionally (dental, medical, Canada) and across business units including Henry Schein services, webinars, campaigns under the guidance and vision of leadership.
• Create and distribute monthly incremental analysis reporting

Data Administration, Attribution & Marketing Tests

• Establishes and maintains a library of procedural documents detailing how each report is generated to ensure succession of knowledge and processes
• Improves data visualization and access for the marketing teams by leading efforts with third parties

Marketing Automation, Audience Segmenting & Targeting:

• Provides guidance on Marketo Smart Audiences, regularly reviewing audiences for relevancy
• Assists in developing targeted marketing strategies, pulling target lists and customer segmentation methodologies
• Provides marketing insights and recommendations to channels

Special Projects:

• Participates in special projects and performs other duties as required often with time-sensitive deadlines

SPECIFIC KNOWLEDGE & SKILLS:

• High proficiency in Microsoft Excel, highly skilled in data analytics and marketing intelligence
• High proficiency in PowerBI is required
• Strong knowledge in Google Analytics 4 is a plus

GENERAL SKILLS & COMPETENCIES:

• Strong understanding of industry practices
• High proficiency with tools, systems, and procedures
• Advanced planning/organizational skills and techniques
• Strong decision making, analysis and problem solving skills with ability to multi-task
• Strong verbal and written communication skills
• Excellent presentation and public speaking skills
• Good interpersonal skills
• Good conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company, begin to build partnerships externally
• Resolve complex issues in effective ways

MINIMUM WORK EXPERIENCE:

Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.

PREFERRED EDUCATION:

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.

The posted range for this position is $81,591-$112,188, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

This position is eligible for a [bonus/incentive] not reflected in the posted range.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc.is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers