Marketing Manager

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.

With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.

With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com

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Follow your passion all the way to paradise at TradeWinds Resort, a consistently rated Tampa Bay Times Top Workplace! TradeWinds features two destination resorts just 200 flip flops from one another along the gorgeous Gulf Coast on St. Pete Beach.

The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns

Social Media

Own social strategy and daytoday presence across platforms
• Create and approve content (graphics, copy, photos, video), including onactivation coverage
• Plan and launch campaigns tied to business goals; manage posting schedules and community engagement
• Monitor performance, report insights, stay up to date on platform trends, and optimize content to grow reach and engagement

CRM & Email Marketing

• Manage the CRM to build targeted lifecycle, staycycle, and adhoc campaigns
• Develop personalized email strategies to drive bookings, F&B covers and repeat visits
• Segment lists, A/B test, and optimize sends for open, click, and conversion performance
• Plan, deploy, and optimize daily SMS marketing campaigns and automated lifecycle communications, ensuring timely, relevant messaging that enhances guest engagement throughout the customer journey

Analytics & Reporting

• Track KPIs for social and email programs; analyze data to identify trends and opportunities
• Produce regular reports with actionable recommendations to improve campaign effectiveness and guest journey touchpoints
• Map and refine email and digital touchpoints to strengthen engagement and revenue

Programming & Events

• Collaborate with the Director of Recreation & Activations to conceptualize and coordinate holiday activations, themed events, and special programming and coordinate guest and prospective guest communications
• Work crossdepartmentally to plan marketing promotional needs and onsite execution

Media & Onsite Production

• Serve as liaison for media partners and production teams using TradeWinds as a location
• Manage briefing, approvals, scheduling, and internal coordination for onproperty and studio shoots.
• Oversee delivery and use of approved media assets
• Assist in the execution of property photo/video shoots, including staging, talent direction, and execution to ensure brand standards are met

• 2+ years marketing experience, preferably in hospitality/resort or F&B environments.
• Proven experience managing digital marketing, social media, and CRM/email campaigns.
• Strong content creation skills.
• Experience with CRM/email platforms and social scheduling tools
• Excellent communication, collaboration, and management skills.
• Detail-oriented with strong proofreading and QA practices.
• Proficient with analytics and reporting.
• Project management skills and comfort using collaboration platforms.
• Creative thinker with data-driven decision making.
• At least 1 to 3 years' experience in Marketing and Communications (hospitality industry experience essential)
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics

• Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.

• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
• Strong Creative Mind
• Ability to organize exclusive events to the
• Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
• Ability to deliver strong print and collateral marketing materials
• Ability to work proficiently quickly in a high-pressure & fast paced environment
• Exceptional with details and follow up
• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.
• Daily 8:30 am - 5:30 pm, Monday through Friday, Light work.
• Flexibility for evening/weekend events and strong project management skills required.
• Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull, or otherwise move objects